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Strategy

Strategy

We work with clients to create tailored, holistic digital marketing strategies encompassing our platform knowledge in a way that generates results.

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4 ways to make PPC work for your ecommerce business Budgeting: be clear on aims Where should you start when it comes to digital marketing? Wearing many hats is a prerequisite in marketing View all resources
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Case Study

Building a consumer brand in a competitive market - Halo Capsule

Halo Capsule is a vacuum technology specialist and produces a range of cordless vacuum cleaners that combine power and technology to be the most easy to use and efficient machines of their kind.
PPC

PPC

Pay Per Click includes any bidding-based advertising. This includes Google, Facebook, Bing, and Instagram Ads, as well as platforms such as Reddit, Quora and TikTok.

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How to measure your return from advertising spend How to monetise audiences built through the Google Grant (RLSA) Using your budget amount to your advantage What is Quality Score & why does it matter? View all resources
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Case Study

Google Grant & Shopping Ads for RNID

The Royal National Institute for Deaf People is the largest charity for people with hearing loss in the UK. As well as funding research to find a cure for hearing loss, the charity encourages the take-up of new technology and medical treatments to help people manage their condition. The organisation is also a champion of equality; campaigning so the people the charity supports can make the same life choices as everyone else without barriers.
Social

Social

Our social offering focuses around advertising tools on established social media platforms, as well as platforms with newer advertising platforms such as TikTok.

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Shifting your message from empathy to empowerment How to measure your return from advertising spend Why you should use Facebook Lookalike Audiences Monitoring key metrics for marketing campaigns View all resources
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Changing buyer behaviour using multi-channel ads - Vets Now

Vets Now is the leading out-of-hours veterinary service in the UK. They are on hand to deal with all sorts of pets out-of-hours in locations across the country, aiming to provide a rapid and effective service when animals suffer illness or injury outside regular surgery hours.
PR

PR

PR helps build your brand; both in the eyes of the public, and search engine rankings through clever media placements, targeting and creative writing.

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Are you part of the podcast boom? Quality over quantity in PR Choosing small can return big results! How to get started with PR View all resources
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Case Study

Press, Podcasts and new business pitches for Streets

Streets is a well-established and widely respected mid-tier, top 40 UK firm of Chartered Accountants, tax specialists and business advisors. With its Head Office in the Midlands, the practice has a network of offices across the UK, including a recently created dedicated media group working with media production companies, as well as those engaged with entertainment, influencers and gaming professionals.
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Home / Case Studies / PPC and paid social for ROI and engagement – Twisted Pendant

PPC and paid social for ROI and engagement – Twisted Pendant

Founded in 2017, Twisted Pendant is a global e-commerce brand specialising in designing custom pendants and premium jewellery. The brand predominantly sells its chains and rings on Etsy and offers its full range of products on its website.

PPC Social Strategy

Brief

Twisted Pendant approached us to help increase their website traffic and purchases. They already had a successful Etsy account and wanted to encourage sales on their website so the business owner could regain complete control of his customers’ journey and first-party data. 

Approach 

Twisted Pendant came to us seeking a multichannel approach using a foundation of Meta and Google and the freedom to experiment with new, up-and-coming platforms. 

This flexible approach allowed us to experiment with platforms such as Pinterest and TikTok, with the latter proving to be very successful in reaching the right audiences and increasing sales and revenue. It also allowed us to trial new campaign types and put the budget into the best-performing avenues. 

We looked to convert returning customers from Etsy to website purchasers as well as reach a whole new audience through social and search platforms. 

We targeted the gift-purchasing market during holiday periods and with frequent offers. The industry and price point made this product ideal for gifts, and we saw sales peak during key holidays throughout the year. 

Results 

As a result of a multi-channel paid marketing strategy, the site has seen a 42% increase in website traffic, resulting in an increase of 65% in web sales, seeing the overall conversion rate up by 10%.

Since 2021, Meta advertising has seen £65,488.78 in revenue, with a 44% increase year-on-year. 

On TikTok, through a mixed approach of organic posting and paid advertising, the page has grown to 26.3K followers, with 117k likes and over 20 million views. This has also generated £21,516.42 in revenue.

On Google, we started by primarily focusing on shopping campaigns and soon experimented with Google’s new campaign structure, Performance Max, which uses account data and AI to better determine user behaviour. We noticed an almost immediate increase in sales and an 86% improvement in CPA. 

Google Ads now averages £22,000 in monthly revenue with a 3x ROAS.

Our Thoughts 

“Working with Twisted Pendant for the past two years has been an exciting journey. Sonny is a passionate business owner who has vast knowledge and experience in his brand and marketing as a whole. He has always been on board with collaborating with the team to get the best results possible. We are so pleased to see how our strategy has paid off over the years with Sonny’s backing.”—Amelia Hayward, Account Manager.

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42%

increase in web traffic

65%

increase in web sales

10%

increase in conversion rate

20 million

TikTok views

Our Thoughts 

“Working with Twisted Pendant for the past two years has been an exciting journey. Sonny is a passionate business owner who has vast knowledge and experience in his brand and marketing as a whole. He has always been on board with collaborating with the team to get the best results possible. We are so pleased to see how our strategy has paid off over the years with Sonny’s backing.”—Amelia Hayward, Account Manager.

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