Helping The University of Lincoln create new pathways to degree level study

Brief

The University of Lincoln wanted to increase the amount of leads coming from those wanting to investigate work-based learning courses in postgraduate study.

Approach

We identified working with the University of Lincoln’s WBDL courses required a Google-first approach. This meant seeking cheaper clicks through a social media approach and then remarketing through website ads to entice those who had already shown an interest. Subsequently, the campaign found those already warm without bidding against leaders in distance learning such as the Open University. 

This, coupled with TikTok and Google Display advertising meant we were able to deliver a rounded, holistic approach.

Results

For the last 2 years since working with Distract, civilian enrolments have outperformed military enrolments. We are now looking to implement the same techniques on the military route to further progress in that area of education.