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February 14, 2017Comments are off for this post.

Is Instagram Stories Stealing Snapchat’s Market Share?

After a solid period of quarter-on-quarter growth for Snapchat in 2016, the introduction of Instagram stories has caused the photo-sending app a significant drop in growth, according to the new stats released in its IPO filing. Could this be the end of Snapchat?

Q3 2016 saw the launch of Instagram stories, a new function that directly mirrored that of Snapchat stories; the ability to post content to an area of the app that was viewable by your contacts for up to 24 hours. After just one month, the feature alone had users numbers two thirds the size of Snapchat’s total membership.

Figures released this week highlight how much this affected Snapchat. A sudden slowing in growth, down to only 7%, showing a clear swing in the market.

What now for Snapchat?

Although Instagram Stories enjoyed a good start, it’s key to remember that consumers want to try things when they first come out, but don’t always continue to use them. The real test for Instagram stories will be its ability to maintain the growth that it has enjoyed so far.

For those worrying that this is the beginning of the end for Snapchat, you can rest easy – it isn’t going anywhere. Like in any market, innovation is crucial, so the emphasis is on Snap to engineer new features (and new augmented products like Spectacles) that will provide value to the user.

Where Snapchat is already excelling, and can excel further, is the focus on location and community. Introducing more local stories (which are a collection of images and video from users in a particular locality) and community stories drives engaged traffic and increases the value that users get from the app. With the introduction of Instagram Stories, it seems that this is an area that Snapchat are going to need to push harder to retain and tempt back users.

September 20, 2016Comments are off for this post.

We have been shortlisted: Start-Up Business of the Year! ?

We are proud to announce that we have been shortlisted for the Start-Up Business of the Year Award at the Lincolnshire Media Business Awards.

We have come a long way since launching just over 12 months ago, and what started with a team of two working in a living room, has quickly turned into a team of six working with some awesome brands all over the UK.

We are all looking forward to the event, and are excited about what the future holds for us!

 

 

 

See the other businesses shortlisted across the awards in the Lincolnshire Echo's article.

 

 


 

July 20, 2015Comments are off for this post.

What does Facebook’s Instant Article Feature mean for brands?

Facebook launched its new Instant Article Feature back in May, offering publishers of media outlets and brands the chance to upload more interactive content.

It was started due to an increase in users that were reading articles posted on the social network, most particularly through mobile devices, and in a further bid to appeal to publishers who want to post shareable content to engage more with consumers.

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June 12, 2015Comments are off for this post.

Facebook pick up the pace on eCommerce to combat Pinterest

Following Pinterest's  announcement of buyable pins, Facebook has announced plans to expand their on-site 'Buy' button. The button will allow US shopify users to make efficient use of their Facebook campaigns, for the first time, sellers can sell as well as promote through the site. Once Facebook has been added to the shopify sales channel, users will be able to post to the social media site with the 'Buy' button enabling customers to shop while scrolling their social media newsfeed.

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