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August 8, 2019Comments are off for this post.

Remarketing on Facebook: Once is Never Enough

You might have started to use remarketing on Facebook, but are you doing it enough? 

Retargeting is of course a cookie-based technology that displays custom ads to visitors who leave an online store without purchasing or converting.

Third-party ad networks, such as Facebook, enable ads to be displayed across the internet, reminding customers of products they viewed or added to cart and didn’t buy.

Engaging with your audience in this way is great for converting leads into sales and increasing awareness of products and services, but having a blank ad displayed on a social feed for someone who has visited your website is no longer enough.

Frankly, you need to be going deeper; and there’s a whole range of ways you can do this. You need to have one ad that remarkets to those who have visited your website, but another for if they have visited another section. 

This works perfectly for eCommerce businesses. Let’s say that someone’s been on one category, you can show them ads from that same category. If someone has visited several, you can show them ads from several categories. 

This is even bigger news when you consider that as technology improves, we could well see advances in AI-guided marketing having an effect on elements of our digital toolkits and that includes remarketing. Predicting consumer behaviour is going to be more integral to this process, so remarketing may well start to become an automated process. The human element will still be there, but bolder and more accurate algorithms could well see the process improve.

Remarketing is no longer seen as the privacy invasion it may well have been up to recently. Instead, consumers are more aware of the marketing footprint they leave behind if they visit websites or online retail portals. 

To not be on top of the remarketing game in 2019 and beyond is short-sighted and could show up real gaps if online sales or enquiries start to drop off. Get on top of it now and ensure your customers are aware of your products or services. If you don’t, someone else will. Effective targeting, managing and streamlining is also key. Don’t set these elements up to look after themselves, have an eye on them at all times.

May 3, 2017Comments are off for this post.

What Is Dynamic Remarketing and How Could It Help Your Business?

Have you visited a website, and viewed a particular product, and noticed that ever since that product has been following you around the internet in the form of display adverts?

If so, what you’re witnessing is dynamic remarketing, and it is a great way to remind your website visitors about your products that they showed interest in.

Unlike standard remarketing, that shows people a generic display advert if they have visited your website, regardless of which products they looked at, dynamic remarketing tracks which particular product pages that website visitors visited and can therefore send them adverts that are far more unique to their buying behaviours

Why is dynamic remarketing better?

Most businesses have a range of different products, and these products are often bought by very different people. Dynamic remarketing allows you to show ads that are incredibly relevant to individual website visitors, therefore producing a better ROI.

Does it work for service-based businesses?

Yes! We have used dynamic remarketing for Estate Agents and other services. By sending adverts with particular properties to people that had visited those actual pages, we were able to drive high quality traffic back to our clients’ websites and produce a significant ROI.

Is it expensive?

Remarketing in general is a relatively cheap form of Pay-Per-Click marketing, making it very accessible to businesses. Because display adverts are very rarely clicked, you’re very rarely charged, but whilst you are gaining impressions from people that has visited your website, you are effectively getting free advertising.

Is it easy to get going?

You will need to set up Google Merchant Centre, which can be tricky, but there are plenty of guides on Google’s Support Centre. Once you’ve uploaded your products to the product feed, Google will begin to distribute your ads throughout the Display Centre, reminding people of the products that they showed interest in.

January 24, 2017Comments are off for this post.

4 Ways to Make PPC Work for Your eCommerce Business

Reports show that 41% of Google search results clicks go to the top 3 results, meaning that if you’re not in the top 3, potential sales are passing you by and going to your competitors. It is increasingly the case that one, two or even all three of these search results are paid AdWords results. PPC is no longer an advantage to eCommerce businesses, it’s a necessity.

Read more

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