Increase the level of inbound leads
Increase the level of inbound leads
Chattertons are a full-service law practice based in the East Midlands with 9 offices. After seeing our success generating leads for another professional services firm, we were asked to work with them to generate more inbound leads through digital marketing.
What did we do?
After analysing the results generated by the firm's previous agency, it was clear that the latest changes in the Search Engine Advertising field hadn't been adopted to benefit the client. We then worked on overhauling the campaigns; working with the client to identify their key growth areas to understand what we should advertise in order to generate the best return. An increase in conversions was observed by the client almost instantly after the new campaigns were set up.
Having seen success with Paid Search, the marketing team at Chattertons then asked our Paid Social team to develop their online presence and build the brand to potential clients. The firm's in-house marketing team continue publishing organic posts (non-paid) on their social profiles, but left us to look at how we could generate enquiries through the use of Facebook Advertising.
The campaign our team devised focused on projecting the firm's personality; bringing their staff into the foreground and displaying their expertise. We created videos which followed key members of the team for a day, showing the value and dedication they give to their clients. If a prospect then watched more than 50% of these videos, they would then have a video of the same member of staff speaking to them appear on Facebook. This further increased the number of clicks to the practice's site, as well as the number of enquiries received.
An average of 364 phone calls and 65 contact forms are delivered per month. This is measured through our call-tracking marketing software, and counts calls made by visitors to the website even if they typed the firm's phone number into a different device. In addition, the average click-through rate from their advertising has increased to 12.25%: a clear indication that our advertising resonates with the audience.
The overall result: a happy marketing manager with a campaign that continues to grow and drive new business to the firm.
CLICK THROUGH RATE
“We have been working with Distract since the beginning of 2017. Their ability to be different, innovative and better was evident from the beginning, and deciding not to use their services after first meeting them was simply not an option! It is extremely important to me as a manager that I have great relationships with the agencies we use, and that I can trust them. From day 1, Distract have made me feel entirely at ease with everything they do, meaning I never have to worry; I implicitly trust them and the actions they take on behalf of the company. On top of this, the team at Distract are personable, understanding, and helpful. They complete their work with passion and enthusiasm, and I genuinely feel like their only client! If that isn’t good service, then I don’t know what is!”
“When we tasked Distract with creating a Valentine’s campaign that would promote our brand, we weren’t expecting a campaign as creative, integrated and profitable as the one that we received. Distract’s campaign has gained us new customers, enthused our community and increased brand exposure. We can’t wait to see what they come up with next!”
MARKETING MANAGER AT CHATTERTONS
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