“We have been working with Distract over the past 8 months, and are thrilled to be working with them. The team have gone above and beyond to manage our Paid Social and Google Ads campaign. They took the time to understand our goals, branding and ethos, and as such have been able to create a campaign that complements our brand. I would have no hesitation to recommend them as a partner.”
CO-FOUNDER AT EASHO
Following our inclusion in the top 100 startups in the StartUps.co.uk’s annual Startup100 listing, we were approached by the firm to audit its current advertising accounts being managed by another agency. After our team of Paid Social and Paid Search strategists had provided feedback and a list of opportunities which could be utilised by the company, we were enlisted as its dedicated digital marketing partner.
We needed to convince those seeing the ads that buying in bulk (an act which is typically viewed as a hassle) was a good idea on items traditionally bought from high street shops or supermarkets. This was communicated prominently throughout the ‘Bulk Made Better’ campaign we had devised. The campaign focused on demonstrating how it was convenient and prudent to stock up on every household item all at once to show that bulk buying could be fun and mainstream.
As the nature of Easho’s brand is bright, fun, and dynamic, in January 2019 we launched the next instalment of the campaign. Named ‘#StockedUpFeeling’, the campaign conveyed and highlighted the feeling of satisfaction that comes with having stocked up and full cupboards at home.
Our creative Paid Social campaign was supported by Paid Search: utilising a mix
of search and shopping ads to draw high-intent audiences on to the website. This was in addition to a search campaign which focused on products being promoted by popular cleaning influencer Mrs Hinch.
ROAS (DECEMBER 18)
INCREASE IN SALES THROUGH PAID MEDIA
IMPRESSIONS IN 5 MONTHS
Easho is growing rapidly; with the number of users and transactions increasing daily, due in part to our customer acquisition campaigns. In addition, the suggestions we made for the website have assisted with conversion rate, which has increased by 22%, and achieved a 23% decrease in bounce rate.
“We wanted to utilise Easho’s brand and really set them apart from their competitors and make them become the most recognisable, go-to website for buying in bulk. This is where the bold colours, punchy text animations and simplistic, quirky footage came into it. Doing this, alongside emphasising the money you save, lead this campaign to great success.”
VIDEO PRODUCER AT DISTRACT
Distract Ltd. Registered in England and Wales #09689796. Registered Office: 4 Henley Way, Doddington Road, Lincoln LN6 3QR. Distract is a registered trademark of Distract Ltd.