“We have used Distract for a number of years now; they are always spot on, on the ball and forward thinking which ties in nicely with our ethos. The whole team are supportive and share our vision with us. They are part of our extended family and we will be with them for many years to come. We use them for Social Ads, Google Ads and PR: the combined approach and the way the team integrate was a massive selling point. They are great at what they do.”
MANAGING DIRECTOR AT FLETCHER LONGSTAFF
The brief by the firm was to simply drive potential new clients to its website, and get an instant quote, coupled with growing their brand as thought leaders and as an award-winning firm in the conveyancing/property industry.
The top level of the campaign’s Paid Social funnel focused on promoting the message of ‘Care Free Conveyancing’. Playing on the fact that buying a house is typically quite stressful, we promoted to people looking to move (those browsing sites such as Rightmove and Zoopla) that using Fletcher Longstaff for their conveyancing will put them at ease.
After a user had watched this content (there were three videos produced in total), these potential new clients were then shown a series of videos featuring the Fletcher Longstaff team offering helpful tips on both the conveyancing and general moving process. This helped to warm up leads and drive conversion.
For PR, we predominantly focused on the digital element; with facets of traditional, print-geared PR included. To gain the most coverage, we positioned Director, Adam Cheal as a thought leader by pitching him to both property and B2B titles; giving opinion on both property and pertinent business issues. We also researched suitable awards to enter Fletcher Longstaff into, as well as opportunities to participate in industry forums and round table discussions.
INCREASE IN LEADS
PAID SOCIAL REACH
The team at Fletcher Longstaff is expanding rapidly, with the firm moving premises in order to facilitate the next stage of growth within the business.
“Fletcher Longstaff is a forward thinking company that stands out amongst its peers who can be quite behind the times. It was important to think outside of the box and come up with a campaign that encompassed this ethos, this is how the idea of ‘Carefree Conveyancing’ was developed, putting emphasis on how new technology is making life easier for the customer.”
HEAD OF PR AT DISTRACT
Distract Ltd. Registered in England and Wales #09689796. Registered Office: 4 Henley Way, Doddington Road, Lincoln LN6 3QR. Distract is a registered trademark of Distract Ltd.