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Fletcher Longstaff

Fletcher Longstaff

PAID SEARCH, PAID SOCIAL, DIGITAL PR

“We have used Distract for a number of years now; they are always spot on, on the ball and forward thinking which ties in nicely with our ethos. The whole team are supportive and share our vision with us. They are part of our extended family and we will be with them for many years to come. We use them for Social Ads, Google Ads and PR: the combined approach and the way the team integrate was a massive selling point. They are great at what they do.”

Adam Cheal

MANAGING DIRECTOR AT FLETCHER LONGSTAFF

Fletcher Longstaff is a firm of multi award-winning conveyancers: the firm is highly respected, winning 4 awards at the ESTAS Conveyancing Awards 2018, and a stellar 5 star rating on Trustpilot based on reviews from nearly 500 clients. Innovation is at the heart of the firm; recently introducing mobile technology, e-signatures, and selfie ID checks: all speeding up cases, and driving up client satisfaction even further.

Brief

The brief by the firm was to simply drive potential new clients to its website, and get an instant quote, coupled with growing their brand as thought leaders and as an award-winning firm in the conveyancing/property industry.

Approach

The top level of the campaign’s Paid Social funnel focused on promoting the message of ‘Care Free Conveyancing’. Playing on the fact that buying a house is typically quite stressful, we promoted to people looking to move (those browsing sites such as Rightmove and Zoopla) that using Fletcher Longstaff for their conveyancing will put them at ease.

After a user had watched this content (there were three videos produced in total), these potential new clients were then shown a series of videos featuring the Fletcher Longstaff team offering helpful tips on both the conveyancing and general moving process. This helped to warm up leads and drive conversion.

For PR, we predominantly focused on the digital element; with facets of traditional, print-geared PR included. To gain the most coverage, we positioned Director, Adam Cheal as a thought leader by pitching him to both property and B2B titles; giving opinion on both property and pertinent business issues. We also researched suitable awards to enter Fletcher Longstaff into, as well as opportunities to participate in industry forums and round table discussions.

75%

INCREASE IN LEADS

108,000

VIDEO VIEWS

1,160,000

PAID SOCIAL REACH

56,000

LINK CLICKS

Results

The team at Fletcher Longstaff is expanding rapidly, with the firm moving premises in order to facilitate the next stage of growth within the business.

Transparent Mike2 - Fletcher Longstaff

“Fletcher Longstaff is a forward thinking company that stands out amongst its peers who can be quite behind the times. It was important to think outside of the box and come up with a campaign that encompassed this ethos, this is how the idea of ‘Carefree Conveyancing’ was developed, putting emphasis on how new technology is making life easier for the customer.”

Mike Shields

HEAD OF PR AT DISTRACT

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Think Tank, Ruston Way Lincoln, Lincolnshire,LN6 7FL

Distract has also been rated 5.00 stars by 20 client reviewers.

PPC agency Lincoln Google - Fletcher Longstaff

01522 716171

hello@distract.co.uk

Think Tank, Ruston Way,

Lincoln, LN6 7FL

‌Distract Ltd. Registered in England and Wales #09689796. Registered Office: 4 Henley Way, Doddington Road, Lincoln LN6 3QR. Distract is a registered trademark of Distract Ltd.

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