“I met Pete at a networking event, and was instantly drawn to his innovative enthusiasm. We had just launched Travamigos, and were keen to grow our user base via social media marketing. We had a pre-launch brief and I outlined my requirements, which were exceeded! Our cost per acquisition fell drastically...
smiles all round! Great work guys.”
FOUNDER OF TRAVAMIGOS
We were approached by the app’s co-founder to run a Paid Social campaign targeting the app’s ideal demographic: young, fun loving, travel focused individuals. The aim was to prove the app’s traction and positioning in the crowded travel space to assist with investment pitches and funding rounds later down the line.
With the initial aim of the campaign being to test the market, the budget provided by the startup was lean, so required a highly-considered approach to spending. Also, due to the app only just entering into the market, the campaign was going to have to first achieve brand awareness before driving users to convert to app installs.
Our team first identified that to make a return on this campaign, we required aspirational and creative content. This was in contrast to the existing corporate ‘how to’ video, which was reserved for investor meetings.
After video production (which features adventures users of the app could find themselves on), we reworked the content and produced creative content in-house for social, based on our knowledge of successful past campaigns. The content was then targeted to Travamigos' defined target audience.
DECREASE IN CPA
MORE DOWNLOADS FOR AD SPEND
INSTALLS GENERATED (2 MONTHS)
Since proving the traction of their app, Travamigos has now successfully closed its latest funding round, which is supporting the business through the next stage of growth.
“Working with Travamigos has been a really fun project to be involved with, the subject lends itself to having really beautiful creative, which is perfect for successful social media deployment. Campaigns rarely achieve instant success, however. This was an exception to the rule, after just 7 days, the app download CPA had fallen by 80%!”
SOCIAL ADVERTISING MANAGER AT DISTRACT
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