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October 25, 2016Comments are off for this post.

What we’ve learnt: Facebook Messenger adverts

Facebook's advertising product is constantly changing. As a team of social media experts, keeping up with the multiple daily changes that social networks release is one of the more challenging parts of our job! When a new functionality comes out, we also soft test it to see what potential it has for our clients. If it works well and we see that it will improve Return On Investment for our clients, we will then roll it out across the clients it is suited to.

This is exactly what has happened with Facebook Messenger adverts; these allow you to advertise to your target market telling them to message you on Facebook (via your Page). This works perfectly for our clients, as we respond to all their incoming customer enquiries in less than 5 minutes.

One key thing to always think about when it comes to advertising, is the copy of advert you show, and to whom you show it; as to be an effective communication, it has to be relative the audience. Therefore, randomly popping up with a "Message us" advert might not make much sense, however, this does, of course, depend on your type of product/service. What we found was that the best ROI was from the audience who already knew of our existence.

For the core of this trial we utilised Facebook Remarketing, and showed an advert to everyone who had been on our website in the last 180 days, giving them the option to message us via Facebook. This clever technique allows those who have been on our website and then left, to have any queries they may have had answered by a member of the team.

The value of speaking to a consumer who has already shown interest in your product/service is extremely powerful, and shouldn't be overlooked. By sieving your audience down to only those who know of your business will help reduce the cost of advertising, and increase the rate of enquiries.

If you have any questions about this, please message us by clicking here!

July 23, 2016Comments are off for this post.

All of Facebook’s Advertising Targeting Options

Knowing how deeply you can target on Facebook is incredibly important. The guys over at WordStream have created an in-depth infographic to easily show Facebooks advertising power!

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October 21, 2015Comments are off for this post.

How to create Instagram adverts

Instagram can be a powerful advertising tool, you and your brand need to be using it. To be a success in this style of advertising there are some simple tips that you should take on board.

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July 20, 2015Comments are off for this post.

What does Facebook’s Instant Article Feature mean for brands?

Facebook launched its new Instant Article Feature back in May, offering publishers of media outlets and brands the chance to upload more interactive content.

It was started due to an increase in users that were reading articles posted on the social network, most particularly through mobile devices, and in a further bid to appeal to publishers who want to post shareable content to engage more with consumers.

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July 14, 2015Comments are off for this post.

How video marketing can change your business

One of the best ways to market and get noticed online is video. Whether you're marketing on Facebook, Snapchat or Twitter, you should be pairing any written content with videos. To market successfully your company should be observing what works and what doesn't and reacting to it, and without a doubt video marketing works.

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June 12, 2015Comments are off for this post.

Facebook pick up the pace on eCommerce to combat Pinterest

Following Pinterest's  announcement of buyable pins, Facebook has announced plans to expand their on-site 'Buy' button. The button will allow US shopify users to make efficient use of their Facebook campaigns, for the first time, sellers can sell as well as promote through the site. Once Facebook has been added to the shopify sales channel, users will be able to post to the social media site with the 'Buy' button enabling customers to shop while scrolling their social media newsfeed.

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