November 15, 2016Comments are off for this post.

Instagram Adds Vertical Video Ad Formats

We test multiple advertising creatives all the time to see what is providing the best return for our clients. Most recently we have seen a large increase in the use of, and success with portrait video. This is likely due to the reason that 1 billion of the 1.8 billion active monthly users on Facebook only use Facebook on their mobile: portrait video content takes up more of the screen, meaning it is more engaging and immersive.

Facebook have clearly realised this and dragged the format across to their Instagram platform. "Advertisers will now be able to advertise on Instagram using a vertical video and image format up to 4:5 in aspect ratio". This allows advertisers to really make use of the creative aspect that video allows; beneficial for a platform that we predict big things for in 2017. These continued changes will likely ensure the platform's future success; keeping advertisers and users happy.

vertical video ads for instagram

It is clear, that portrait video ads are the way forward with brands like Mulberry, Guaraná Antarctica and LG USA are already using the new format.

August 3, 2016Comments are off for this post.

What does Instagram stories mean to your business?

Everyone knows that Facebook tried to acquire Snapchat for $3bn and they were politely rejected by Evan Spiegel. Ever since this offer was rejected, Facebook has tried to create their own Snapchat, with many failing. Their latest attempt is that of Instagram stories. One that they are not even trying to hide is a copy of Snapchat. But the real question is, what does this mean for your business.

Here is exactly what Instagram Stories is:

"The feature feels much like Snapchat Stories, a Snapchat feature that was introduced in 2013 and a pivotal part of the company’s growth.

And like Snapchat, the photos and videos shared in your Instagram Story are ephemeral and can’t be viewed once 24 hours have elapsed. Content shared to stories also won’t appear on your profile grid or in the main Instagram feed." (Buffer, 2016)

instagram stories

My gut feeling the moment this happened was that of excitement. Snapchat has always been a challenging place for marketers, as they try and find a way to create content that fits the space. But that wasn't the real issues, the core issue was the fact that you had to get your user base on the platform in the first place. Something that is easier said than done. Snapchat has no discover section, so finding new people on the platform is hard. Where Instagram is easier in this sense as it allows you to engage with other users and utilise hashtags to make your brand or profile relevant to sectors. Made even easier in the last year with Instagram advertising being launched.

Adding Instagram stories to the mix means one thing. You now have the discover functionality, within what is a snapchat like feature. So you as a brand can now showcase your personality in a much easier way. Draw over the images, show comic events in the office and show that you are a real company behind the corporate branding.

If you as a company aren't yet on Instagram now is a perfect time. With stories, it will allow your content to be more engaging, and will help you build stronger relationships with your prospects through showing more of a personality to your company. You will also be able to use Instagram's advertising product to help drive new prospect to see the what you are doing there. Something that makes it much more powerful than that of Snapchat. Do I think that Snapchat is going to die, no, absolutely not? But what I do think is that businesses and personal brands will start making a bigger shift to Instagram than they would with Snapchat. Mainly because it is a much easier place to grow your audience and utilise its functionalities.

Only time will tell about the real changes this means to the wonderful world of Social Media. But I for one think that this is a step in the right direction for Instagram and one that will be used by many in the future.

It is only early, but I wanted to get something out as soon as possible so you aren't left in the dark and have a point of call. If you have any questions about it, please call our team and someone will be able to advise in more detail.


October 21, 2015Comments are off for this post.

How to create Instagram adverts

Instagram can be a powerful advertising tool, you and your brand need to be using it. To be a success in this style of advertising there are some simple tips that you should take on board.

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June 12, 2015Comments are off for this post.

5 easy ways to grow your Instagram following

Instagram is a relatively new social media platform in terms of networking, and everyone wants to increase their Instagram following, whether you already have an established brand or you're a new and upcoming photographer. With 300 million users active each month, and 20 billion photos that have been posted, it's not hard to see why.

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