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Strategy

Strategy

We work with clients to create tailored, holistic digital marketing strategies encompassing our platform knowledge in a way that generates results.

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Resources
4 ways to make PPC work for your ecommerce business Budgeting: be clear on aims Where should you start when it comes to digital marketing? Wearing many hats is a prerequisite in marketing View all resources
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Case Study

Building a consumer brand in a competitive market - Halo Capsule

Halo Capsule is a vacuum technology specialist and produces a range of cordless vacuum cleaners that combine power and technology to be the most easy to use and efficient machines of their kind.
PPC

PPC

Pay Per Click includes any bidding-based advertising. This includes Google, Facebook, Bing, and Instagram Ads, as well as platforms such as Reddit, Quora and TikTok.

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Resources
How to measure your return from advertising spend How to monetise audiences built through the Google Grant (RLSA) Using your budget amount to your advantage What is Quality Score & why does it matter? View all resources
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Case Study

Google Grant & Shopping Ads for RNID

The Royal National Institute for Deaf People is the largest charity for people with hearing loss in the UK. As well as funding research to find a cure for hearing loss, the charity encourages the take-up of new technology and medical treatments to help people manage their condition. The organisation is also a champion of equality; campaigning so the people the charity supports can make the same life choices as everyone else without barriers.
Social

Social

Our social offering focuses around advertising tools on established social media platforms, as well as platforms with newer advertising platforms such as TikTok.

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Resources
Shifting your message from empathy to empowerment How to measure your return from advertising spend Why you should use Facebook Lookalike Audiences Monitoring key metrics for marketing campaigns View all resources
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Case Study

Changing buyer behaviour using multi-channel ads - Vets Now

Vets Now is the leading out-of-hours veterinary service in the UK. They are on hand to deal with all sorts of pets out-of-hours in locations across the country, aiming to provide a rapid and effective service when animals suffer illness or injury outside regular surgery hours.
PR

PR

PR helps build your brand; both in the eyes of the public, and search engine rankings through clever media placements, targeting and creative writing.

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Are you part of the podcast boom? Quality over quantity in PR Choosing small can return big results! How to get started with PR View all resources
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Case Study

Press, Podcasts and new business pitches for Streets

Streets is a well-established and widely respected mid-tier, top 40 UK firm of Chartered Accountants, tax specialists and business advisors. With its Head Office in the Midlands, the practice has a network of offices across the UK, including a recently created dedicated media group working with media production companies, as well as those engaged with entertainment, influencers and gaming professionals.
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Home / Strategy Resources

The ABC's of Marketing Strategy

From personal branding to podcasting, reporting to results, our expert digital marketing team share their thoughts on the latest trends, insights and news.

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Reacting to global events in your marketing

It’s been a tough year or so for businesses. The effects of COVID-19 have been undeniable both in terms of public health and for the economy. However, it’s been the ones that have adapted and reconvened to fit what some were calling ‘the new normal’ at the height of the pandemic that have done well.

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Digital & traditional marketing working together

Up until 1999, traditional marketing was the only method in spreading the message of a brand, through newspapers, radio and television.

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Traditional vs. modern day marketing

Just Do It. Think Different. Take the Pepsi Challenge.

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Focusing on the right data for the right client

I previously shared how we had to be the guide to the client in a variety of ways, to have a partnership that can benefit both of us. When you focus too much on data, this can bleed into the partnership between us and the client.

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Monitoring key metrics for marketing campaigns

In every campaign, it’s crucial that some goals are set, right from the beginning. It helps drive the team to the end result, while also helping the team come up with more ideas for the business along the way.

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Being a Client’s guide

Whenever we begin a working relationship with a client, one of the most important aspects is to understand their needs, and understand what we can do to help them.

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Wearing many hats is a prerequisite in marketing

For every successful marketing campaign, every aspect needs to be managed effectively. Without this it could fall apart, and the intended aims for certain copy or podcasts could be lost along the way.

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In Strategy, collaboration is key

Sometimes there’s nothing better than when a plan comes together, and usually that’s because of a team working towards one goal of making sure that it’s the best it can be.

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Choosing small can return big results!

Over the years there have been plenty of social media channels that have made a big impact in campaigns for businesses.

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