7 key ways to increase blog shares through Twitter

Twitter sharing buttons

While this is one of the most basic, it is one of the most forgotten tips. Your blog should have clearly displayed ‘share to Twitter’ button. The best places to put this button are immediately after the headline, after the article or on the left sidebar.

Mobile compatibility

Once again, this is a very basic stage but one not to miss. Your site should be optimised and compatible across all mobile devices. If this is not the case then you will automatically be alienating potential readers, readers who could be sharing your blog.

Catchy title

One of the most important things to remember when posting any form of professional content is that it has to be up to your stand, this applies to your headlines. Your headline is your first, most important, chance to make an impression on your audience.

Make the most of field experts

Making reference to recognised experts in the field will attract a wider audience than you may have previously gotten, it shows an extra sense of credibility. There are a wide variety of ways you can utilise experts: Offer opportunities to guest blog on your platform to an expert, link to another article by another brand or expert within your own article and quote some of the content that was addressed by someone else to make the case in your own content.

Use images and videos

On the whole, photos, videos and other forms of content are often more inviting and memorable for your audience, so you should be using media to your advantage. Visually appealing content should add to your already well-developed written content.

Ask for Retweets

Don’t be shy, asking for shares and retweets can be a very powerful way to inspire readers. You can ask for “Thanks’ in the form of a share, this is a very common technique. You can also set up the tweet to ask for a retweet when the user shares your post.

Make it worth their while

All six of the previous tips are completely useless if your content is boring and lacklustre. Your article should be offering something to your readers and if it’s not you should be asking yourself, what is the point in it? For your audience to share your posts they will want something in return for it, whether it’s a store discount, a free eBook or monthly discounts.