The ABC's of Marketing Strategy

From personal branding to podcasting, reporting to results, our expert digital marketing team share their thoughts on the latest trends, insights and news.

Pitfalls to Avoid When Measuring Your Success

Sometimes, measuring your success can be disheartening, especially when you’re not seeing the results you want to see immediately. Oftentimes, playing the long game with your marketing strategy can lead to long-lasting success. Let’s explore a few common pitfalls to avoid when measuring success.

How Do You Stand Out in the Crowd?

As more and more businesses and brands move to the online space, it’s becoming much harder to stand out from the crowd. In such a competitive space, you may find yourself getting bogged down and constantly worrying about staying on top. From TikTok marketing to competitor bidding, we’ll talk you through the best ways to stand out from the crowd.

Traditional vs Digital Marketing

Traditional marketing has been around for decades, and more recently, the emergence of digital marketing is thriving in today’s technology-led society. Over the years, marketing has become one of the world’s largest industries, especially with the introduction of radio, TVs, the internet and phones. You’ll rarely go a day without running into an ad in this day and age, whether you’re walking, driving or scrolling through your phone.  Let’s explore the pros and cons of each strategy.

How to integrate SEO within your Paid Search Strategy

SEO and paid search are often pitted against each other, and the debate around which is better has been raging for many years. SEO, when done well, provides sustainable results in the long term but is often perceived as too slow. In contrast, paid search offers quick, highly-targeted results but is complex to master. Let’s delve a little deeper into why SEO and paid search work best when integrated.

Can TikTok Marketing Really Supercharge your Business Success?

TikTok marketing has been around for some time, and many businesses have reaped the rewards, increasing their brand awareness. But fear not; adding TikTok to your digital marketing strategy is not too late. Here we take a look at how we can use TikTok for both B2C and B2B to supercharge your business success.

Utilising Influencers in PR

Influencer marketing has taken the industry by storm with the emergence of GK Barry, Francis Bourjois, Charlie D’Amelio, and others. Influencers span more than just Instagram; they can emerge from TikTok, YouTube and Twitter. Here we take a look at how we can use influencers not only for advertising but also for our PR strategies.

Marketing Year in Review 2022

2022 has undoubtedly seen many new digital marketing trends, which the team at Distract have tried and tested and are now common practice for many of our members. Staying on top of digital marketing trends is how we continue to provide our clients with the best results, growth and strategies.  We’ve compiled a list of the top digital marketing trends from 2022, and we’ll also look forwards to the trends we expect to see in 2023.

The Importance of Colour in Your Creative Assets

Colour is instrumental in changing and influencing how consumers perceive and interact with your brand, so choosing a colour palette that aligns with your values is essential. Bright, pastel colours can evoke happy emotions, whereas darker tones can underline a more serious brand message. Whatever you do, choose carefully. Once people get to know your brand, it's difficult to change. Ask any designer, and they'll tell you the rebranding process can be difficult and expensive.

How to Navigate Reporting With Tighter Tracking Restrictions

Advertising platforms over the past year have been clamping down on user privacy, which has really affected how marketers collect and analyse user data. How can marketers beat the changes?