The ABC's of Marketing Strategy

From personal branding to podcasting, reporting to results, our expert digital marketing team share their thoughts on the latest trends, insights and news.

How to Get the Most Out of Your Digital PR

Digital PR is a tactic used to increase a brand’s online presence and reputation. A good digital PR campaign provides measurable results that drive website traffic, increase social media following and boost organic rankings while pushing your brand as a thought leader in your industry.

Why your ROAS might not be as good as you think

ROAS is essential to determine whether a campaign is producing the revenue you expect it to and whether you should renew the campaign or bring it to a close to avoid wasting more of your ad budget.

Importance of KPIs – How to achieve your marketing goals

Key performance indicators (KPIs) are required to determine and explain how your company can progress to meet both the business and marketing goals. Without clear goals, your business is essentially directionless.

How to start marketing with a small budget

As with every start to marketing, it is important to define your goal and determine what it is that you want out of your paid advertising.

Perception and Branding

Fashion is a funny thing. What might be everyone’s cup of tea one week, might be the target of disdain the next. Fashion dictates not only clothing and style, but also marketing. How can you stay ahead of the most changeable zeitgeist there is? Spoiler, you probably can’t!

Creating exclusivity: using scarcity as marketing

Exclusivity by its very nature will always be a marketing winner. Everyone wants to feel like they are getting something special or have beaten the crowds to the punch. Actual scarcity breeds value, created scarcity instead creates attention, engagement and memorable campaigns.

Should you always jump on every trend?

In marketing, there’s a real underlying cult-like feel to everyday life...

Selective or all-out marketing? What’s your best option?

Marketing is somewhat of a nuanced discipline. Unlike other professions, there is no right or wrong way to engage in it. For all the university degrees, professional qualifications and expert-led seminars that exist, nobody can truly tell you how to succeed or indeed, truly measure success.

Starting 2022 marketing off right

It may seem like we are all walking through treacle when it comes to business in 2022. The devastating effects of COVID-19 have not been undersold by any means, but it pays to be optimistic in business and therefore, marketing.