Paid Search is something that must be treated with care in any campaign, as it’s targeting specialised audiences that your business needs to reach.
Search is a valuable commodity in advertising, which is why we have teams at Distract to know where that focus should be for a client. It needs to target traffic that will receive the most engagement to your brand, which is why we always talk to the client and discover what audience they want to reach.
At Distract we help clients optimise their paid search by taking a step back and focusing on how our ads can play into the wider marketing strategy. We believe approaching paid search in a holistic way provides the best results all around. Paid search is about being there when customers are searching, we let the users take the lead and follow the results.
Hannah Langton | Senior Search Manager
Wanting to see how you're currently doing? Speak to a member of our expert team for an in-depth analysis of your media spend, presence and improvement opportunities.
We know where Google Ads count, so we make sure that your ads are visible where it counts. From converting leads into engagements across your site and advertising, we can guide you as to what will count.
By leveraging our knowledge of the Google Display Network (GDN) we ensure that you achieve strategic and effective advertising to a targeted audience.
Video has exploded in recent years thanks to cheaper cellular plans and smart devices. People want their content now, which is why we believe YouTube advertising can really help a business where it counts.
Microsoft’s search engine has grown exponentially in recent years, which is why we have a wide amount of knowledge to see where and when the ads can land best on Bing.
Not convinced your PPC campaigns are delivering results? Let us review and produce an audit to identify where changes or improvements need to be made.
More people are shopping online, which is why aim for higher conversion rates to ensure you receive a lower Cost Per Acquisition (CPA).
Corporate Commercial Solicitor, Chattertons
Sometimes, measuring your success can be disheartening, especially when you’re not seeing the results you want to see immediately. Oftentimes, playing the long game with your marketing strategy can lead to long-lasting success. Let’s explore a few common pitfalls to avoid when measuring success.
As more and more businesses and brands move to the online space, it’s becoming much harder to stand out from the crowd. In such a competitive space, you may find yourself getting bogged down and constantly worrying about staying on top. From TikTok marketing to competitor bidding, we’ll talk you through the best ways to stand out from the crowd.
Traditional marketing has been around for decades, and more recently, the emergence of digital marketing is thriving in today’s technology-led society. Over the years, marketing has become one of the world’s largest industries, especially with the introduction of radio, TVs, the internet and phones. You’ll rarely go a day without running into an ad in this day and age, whether you’re walking, driving or scrolling through your phone. Let’s explore the pros and cons of each strategy.