At Distract we have a team that look at social media as a priority in a campaign. We look to see which platform would work best for the client, and make sure that the content would fit for the audience they would want to appeal to.
We target audiences who want to feel that the business will be helping them in some way, and it reflects in the advertisements that we create for them. It encourages the lead in order to create that final conversion, and a bigger audience for the business.
It all comes back to the objective of the campaign, and social is a big pillar of this. Looking at the strategy and the types of audience are crucial in learning how social can benefit a campaign.
Stephanie Henderson | Senior Account Manager
Wanting to see how you're currently doing? Speak to a member of our expert team for an in-depth analysis of your media spend, presence and improvement opportunities.
Our holistic approach to all paid social campaigns means we prepare a way of engaging with audiences that match your overall business strategy, not just your marketing plans. By using brand voice and reinforcing your messages, our social campaigns are strategic from the very start.
Knowing the best platforms and techniques to make your campaigns perform at their best is our business. A constantly shifting operation, we monitor, manage and improve your advertising on social media, giving you the most effective results, no matter what the subject.
Never settling on conversions, and the return of a campaign is important. We make sure that the team are constantly looking for ways to improve the return of our campaigns, rather than just setting them up and hoping all goes to plan.
A successful social campaign needs to be supported with original and creative content. Our team is not only technically proficient, our creative department are always on hand to the mix to make campaigns stand out from the crowd.
Do you know who your key audiences are? Our bespoke profiling techniques will confirm which demographics engage most and are more interested in your business or products. We can then use this information to form more honed, successful campaigns.
With our strategic approach, we ensure that customers are engaged with at key touchpoints on multiple levels so they remain aware of your products or services. We believe in a varied, innovative approach, not overwhelming leads with the same content over and over.
Remarketing when done right can be the moment customers choose to commit to a purchase or enquiry. We use non-invasive, proven techniques to strike the balance of lead encouragement and results.
Are your social media advertising channels being managed effectively? Our thorough and investigative audits will give you a clear understanding of what is working well and where improvements need to be made.
Marketing Partner, Streets Chartered Accountants
ROAS is essential to determine whether a campaign is producing the revenue you expect it to and whether you should renew the campaign or bring it to a close to avoid wasting more of your ad budget.
As with every start to marketing, it is important to define your goal and determine what it is that you want out of your paid advertising.
Fashion is a funny thing. What might be everyone’s cup of tea one week, might be the target of disdain the next. Fashion dictates not only clothing and style, but also marketing. How can you stay ahead of the most changeable zeitgeist there is? Spoiler, you probably can’t!