Making content relevant with PR

When it comes to making headlines, we do it best. Here, the PR team share their latest thoughts and top tips on how to start making waves in your industry.

How to Get the Most Out of Your Digital PR

Digital PR is a tactic used to increase a brand’s online presence and reputation. A good digital PR campaign provides measurable results that drive website traffic, increase social media following and boost organic rankings while pushing your brand as a thought leader in your industry.

Perception and Branding

Fashion is a funny thing. What might be everyone’s cup of tea one week, might be the target of disdain the next. Fashion dictates not only clothing and style, but also marketing. How can you stay ahead of the most changeable zeitgeist there is? Spoiler, you probably can’t!

Should you always jump on every trend?

In marketing, there’s a real underlying cult-like feel to everyday life...

Starting 2022 marketing off right

It may seem like we are all walking through treacle when it comes to business in 2022. The devastating effects of COVID-19 have not been undersold by any means, but it pays to be optimistic in business and therefore, marketing.

Dare to be different? Is unconventional marketing for you?

Getting a killer campaign out there that will get people talking or thinking about your brand is sometimes a dream that many never execute. But really, do you need to?

Is a rebrand worth it?

You’ll have all seen the Facebook rebrand this week. To differentiate between Facebook as a platform and the other brands that Mark Zuckerberg’s company owns, Instagram, WhatsApp and VR subsidiary Oculus, the company will now be called Meta.

The best PR campaign KPIs

These are used across many industries to make sure that the service or product being offered is meeting the goals set at the beginning of its fruition.

Reacting to global events in your marketing

It’s been a tough year or so for businesses. The effects of COVID-19 have been undeniable both in terms of public health and for the economy. However, it’s been the ones that have adapted and reconvened to fit what some were calling ‘the new normal’ at the height of the pandemic that have done well.

Podcast Promotion: what are Audiograms?

Podcasts are a fantastic medium for any business to reach its customers. Even as a hobby, a podcast enables users to download and listen to an episode whenever they choose to. For businesses, they are highly trackable and measurable tools for engagement, marketing and perhaps sales and real revenue generation when done correctly.