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Strategy

Strategy

We work with clients to create tailored, holistic digital marketing strategies encompassing our platform knowledge in a way that generates results.

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Resources
4 ways to make PPC work for your ecommerce business Budgeting: be clear on aims Where should you start when it comes to digital marketing? Wearing many hats is a prerequisite in marketing View all resources
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Case Study

Building a consumer brand in a competitive market - Halo Capsule

Halo Capsule is a vacuum technology specialist and produces a range of cordless vacuum cleaners that combine power and technology to be the most easy to use and efficient machines of their kind.
PPC

PPC

Pay Per Click includes any bidding-based advertising. This includes Google, Facebook, Bing, and Instagram Ads, as well as platforms such as Reddit, Quora and TikTok.

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Resources
How to measure your return from advertising spend How to monetise audiences built through the Google Grant (RLSA) Using your budget amount to your advantage What is Quality Score & why does it matter? View all resources
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Case Study

Google Grant & Shopping Ads for RNID

The Royal National Institute for Deaf People is the largest charity for people with hearing loss in the UK. As well as funding research to find a cure for hearing loss, the charity encourages the take-up of new technology and medical treatments to help people manage their condition. The organisation is also a champion of equality; campaigning so the people the charity supports can make the same life choices as everyone else without barriers.
Social

Social

Our social offering focuses around advertising tools on established social media platforms, as well as platforms with newer advertising platforms such as TikTok.

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Resources
Shifting your message from empathy to empowerment How to measure your return from advertising spend Why you should use Facebook Lookalike Audiences Monitoring key metrics for marketing campaigns View all resources
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Case Study

Changing buyer behaviour using multi-channel ads - Vets Now

Vets Now is the leading out-of-hours veterinary service in the UK. They are on hand to deal with all sorts of pets out-of-hours in locations across the country, aiming to provide a rapid and effective service when animals suffer illness or injury outside regular surgery hours.
PR

PR

PR helps build your brand; both in the eyes of the public, and search engine rankings through clever media placements, targeting and creative writing.

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Resources
Are you part of the podcast boom? Quality over quantity in PR Choosing small can return big results! How to get started with PR View all resources
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Case Study

Press, Podcasts and new business pitches for Streets

Streets is a well-established and widely respected mid-tier, top 40 UK firm of Chartered Accountants, tax specialists and business advisors. With its Head Office in the Midlands, the practice has a network of offices across the UK, including a recently created dedicated media group working with media production companies, as well as those engaged with entertainment, influencers and gaming professionals.
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Home / PR Resources

Making content relevant with PR

When it comes to making headlines, we do it best. Here, the PR team share their latest thoughts and top tips on how to start making waves in your industry.

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Choosing small can return big results!

Over the years there have been plenty of social media channels that have made a big impact in campaigns for businesses.

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How to get started with PR

Never contemplated PR before? Don’t know where to start? Do you even have an inkling what PR is? You wouldn’t be the first.

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Are you part of the podcast boom?

We get asked about ways to self-promote and spread key messaging all the time. At the moment, audio is truly a category that’s really growing and one of the best ways that people are seeing returns right now in terms of content creation is podcasting.

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Finding images for your content marketing

During your final checks over your completed, ready to publish blog post there’s one last thing that you should add that will give it an added shine. No blog post is fully complete without accompanying images that illustrate your written article.

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What does Facebook’s Instant Article feature mean for brands?

Facebook launched its new Instant Article Feature back in May, offering publishers of media outlets and brands the chance to upload more interactive content.

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Articles, blogs, content, as simple as ABC! Or is it?

In a 21st century world where we have become overpowered by technology and online content, we all understand the need for this content, but cannot always be sure what angle to take, what to type and, perhaps most importantly, what style you wish to adopt.

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Social Media is helping the PR department, here is why

Although the boom in the popularity of social media has been exceptionally favourable to the likes of Twitter, Facebook and YouTube, there are also many other social network sites and tools out there worth utilising. Social media is such a diverse, fast-paced platform; technology is changing as fast as studies can be conducted.

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