4 ways to make PPC work for your ecommerce business

Reports show that 41% of Google search results clicks go to the top 3 results, meaning that if you’re not in the top 3, potential sales are passing you by and going to your competitors.

It is increasingly the case that one, two or even all three of these search results are paid AdWords results. PPC is no longer an advantage to eCommerce businesses, it’s a necessity.

Here’s our top 4 ways to make PPC work for your eCommerce business.

Google Shopping

Uploading all of your products to Google Merchant centre means that they will appear as Google Shopping results when one of your keywords is searched. This presents an image of your product and its price at the top of Google’s search results interface. Because the searcher can see your products and its price, they’ll only click if they think the product looks good and they think the price is reasonable, meaning you’re only paying for interested traffic. If they don’t like the look of your product or price, they won’t click and you won’t be charged. Simple.

We find that this produces a significant ROI for eCommerce businesses, up to 1300% in some cases, so uploading your products to Google Merchant Centre is a must.

Dynamic Retargeting

Do you ever find that it isn’t just brands that you’ve looked at that follow you around the internet? It’s actual products you’ve looked at too. This is dynamic retargeting in action. It has more relevance to the customer, and consequently generates higher click-through rates, driving that high quality traffic back to your website.

Strategic Keyword Bidding

Bidding on your competitors’ brand names and product names increases your ability to take sales away from your competitors, increasing your market share. Conducting a detailed keyword analysis is where every PPC campaign should start. If everyone is searching for your competitor, bid on their name and take traffic away from them.

Track everything

What makes PPC unique for eCommerce is its incredible tracking capabilities. Analytics shows you how many people clicked on your ad, how much they spent and how many people abandoned their carts. This gives PPC total accountability, meaning that if the ROI isn’t shown, it isn’t there.

Share This

Search Team | Distract

Distract’s Search team use their industry expertise to not only get value for money for clients, but deliver in terms of highly-targeted and converting campaigns too. Their combination of SEO knowledge and analytical skills raise them above the competition.

Date Posted


Contact Us

Click the button below and our team will follow up with an in-depth anaylsis of your current paid media and digital presense. This will be sent to your email address.

Contact Us