ROAS is essential to determine whether a campaign is producing the revenue you expect it to and whether you should renew the campaign or bring it to a close to avoid wasting more of your ad budget.
As with every start to marketing, it is important to define your goal and determine what it is that you want out of your paid advertising.
Fashion is a funny thing. What might be everyone’s cup of tea one week, might be the target of disdain the next. Fashion dictates not only clothing and style, but also marketing. How can you stay ahead of the most changeable zeitgeist there is? Spoiler, you probably can’t!
It may seem like we are all walking through treacle when it comes to business in 2022. The devastating effects of COVID-19 have not been undersold by any means, but it pays to be optimistic in business and therefore, marketing.
Whenever we begin a working relationship with a client, one of the most important aspects is to understand their needs, and understand what we can do to help them.
In business, I’m often asked: "What sort of budget should be put into digital marketing?"
Deciding on a budget can be a real challenge, let’s be honest. What is right for one business won’t simply slot into another’s plans. Here, the Search Team spells out how to keep it focused.
In any advertising campaign, you want to make sure that you’ve got the right budget. Too low and the potential for more sales and engagement may not be as effective, the budget needs to be right for what the campaign is aiming for.
Research. Research. Research. If you’re ever unsure where to begin when looking at digital marketing for your campaign, those three points are a good place to start.