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Strategy

Strategy

We work with clients to create tailored, holistic digital marketing strategies encompassing our platform knowledge in a way that generates results.

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4 ways to make PPC work for your ecommerce business Budgeting: be clear on aims Where should you start when it comes to digital marketing? Wearing many hats is a prerequisite in marketing View all resources
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Case Study

Building a consumer brand in a competitive market - Halo Capsule

Halo Capsule is a vacuum technology specialist and produces a range of cordless vacuum cleaners that combine power and technology to be the most easy to use and efficient machines of their kind.
PPC

PPC

Pay Per Click includes any bidding-based advertising. This includes Google, Facebook, Bing, and Instagram Ads, as well as platforms such as Reddit, Quora and TikTok.

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How to measure your return from advertising spend How to monetise audiences built through the Google Grant (RLSA) Using your budget amount to your advantage What is Quality Score & why does it matter? View all resources
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Case Study

Google Grant & Shopping Ads for RNID

The Royal National Institute for Deaf People is the largest charity for people with hearing loss in the UK. As well as funding research to find a cure for hearing loss, the charity encourages the take-up of new technology and medical treatments to help people manage their condition. The organisation is also a champion of equality; campaigning so the people the charity supports can make the same life choices as everyone else without barriers.
Social

Social

Our social offering focuses around advertising tools on established social media platforms, as well as platforms with newer advertising platforms such as TikTok.

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Shifting your message from empathy to empowerment How to measure your return from advertising spend Why you should use Facebook Lookalike Audiences Monitoring key metrics for marketing campaigns View all resources
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Case Study

Changing buyer behaviour using multi-channel ads - Vets Now

Vets Now is the leading out-of-hours veterinary service in the UK. They are on hand to deal with all sorts of pets out-of-hours in locations across the country, aiming to provide a rapid and effective service when animals suffer illness or injury outside regular surgery hours.
PR

PR

PR helps build your brand; both in the eyes of the public, and search engine rankings through clever media placements, targeting and creative writing.

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Are you part of the podcast boom? Quality over quantity in PR Choosing small can return big results! How to get started with PR View all resources
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Case Study

Press, Podcasts and new business pitches for Streets

Streets is a well-established and widely respected mid-tier, top 40 UK firm of Chartered Accountants, tax specialists and business advisors. With its Head Office in the Midlands, the practice has a network of offices across the UK, including a recently created dedicated media group working with media production companies, as well as those engaged with entertainment, influencers and gaming professionals.
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Home / Podcasts / Should you be making content? Where should you distribute it? And who for?

Should you be making content? Where should you distribute it? And who for?

This is Ask Distract, The show where we talk to members of the team about their areas of expertise.

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In this episode

In this episode we talk to Sam Spencer about the future content across all of our channels, and dive deep into why we have made the decisions we have about our content. We also discuss what content everyone should be making, if any, and who they should be making that content for.

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Date Posted

29 October 2019

Tags

Strategy
Ask Distract

Coming up with creative campaigns

In this episode we talk to Kiera Berry about how creative flair can upgrade all of your campaigns. We talk about why brands like Mothercare and other high street brands are struggling, Whether agency work or in-house is more appealing, and much much more.

Ask Distract

How to manage creative expectations

In this episode we talk to Steph Henderson about bridging the gaps between creatives and clients. We discuss what creatives can do to make a campaign their own, whilst still following brand guidelines. How brands go about creating fun campaigns, and the fine line between innovative and brand damaging.

Ask Distract

What content works best?

Peter plays host to Video Producer Sam Spencer. The pair discuss how easy it is to create content and how to get inspiration. Do you need to worry about what is interesting about your business? What's the reason behind filming your day or your business journey? What do people find interesting? Sam and Peter also talk through how to get started and how to get past creative block when it comes to content. 

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