Building a consumer brand in a competitive market – Halo Capsule

Brief

Halo Capsule approached Distract to work on its brand recognition and to boost sales. Being a relatively new entrant to a very established and competitive market, the challenge would be needing to see a 3.5 ROAS (Return On Ad Spend) in order for the relationship to progress. They also needed this consistency for a period of 12 months. Halo Capsule also needed to see social media activity that matched and surpassed that of its competitors. 

Approach

We reviewed Halo Capsule’s social media and proposed full control of the company’s outbound social advertising. Following a thorough analysis, we rebuilt the entire ads strategy and account from the ground up, using experience of similar accounts in the past to help us plan out and execute a much more streamlined and effective marketing rollout for the level Halo’s products needed. By bringing our knowledge to the already high profile brand, we far exceeded the expectations set out by the client initially. 

Results

We were able to not only increase awareness and sales, but also ensured a ROAS of 5.25 for more than 12 months, easily surpassing the target set by Halo Capsule.