The University of Lincoln wanted to increase the amount of leads coming from those wanting to investigate work-based learning courses in postgraduate study.
We identified working with the University of Lincoln’s WBDL courses required a Google-first approach. This meant seeking cheaper clicks through a social media approach and then remarketing through website ads to entice those who had already shown an interest. Subsequently, the campaign found those already warm without bidding against leaders in distance learning such as the Open University.
This, coupled with TikTok and Google Display advertising meant we were able to deliver a rounded, holistic approach.
For the last 2 years since working with Distract, civilian enrolments have outperformed military enrolments. We are now looking to implement the same techniques on the military route to further progress in that area of education.
“Working with the University of Lincoln on a particularly niche product with some pretty heavyweight competitors in the field has been exciting. We’re proud to have come up with a strategy that has paid off for what is something that allows individuals to unlock their potential without giving up their employment to learn and progress.” – Amelia Hayward, Account Manager