Up until 1999, traditional marketing was the only method in spreading the message of a brand, through newspapers, radio and television.
However, once faster internet speeds were accessible for an affordable monthly cost, marketers knew that reaching to new audiences they previously thought impossible to access would be the future.
Fast forward to 2020 and we are seeing traditional and digital marketing methods be used from many companies across the world.
This is why traditional marketing and digital marketing can work hand in hand with one another, and benefit the client overall.
Here’s some examples of digital marketing:
- Social Media
If a client comes to us and we are tasked with creating PR content for a newspaper or having them appear on radio, we always think about how that can be shown online for other audiences.
Yet sometimes there are other platforms that would help benefit the client in different ways, for example digital marketing platforms can enhance the content that’s been distributed in traditional marketing categories.
It isn’t often that a new social media platform races to over 800 million active users globally in such a short period, and yet TikTok has done just that. In the space of only four years, TikTok has amassed a user base that a young Mark Zuckerberg would be jealous of. The video-sharing platform allows users to create and share short videos with their friends and the rest of the world around them.
TikTok has been downloaded more than 2 billion times since it was launched in 2016 and still enjoys millions of new users every month. TikTok has been growing exponentially with users creating content that is easily rivalling high-quality music videos and film clips that are going viral on other social networks such as Twitter and Facebook.
For brands, there’s never been a better time to embrace a new platform and dive into advertising on TikTok.
What kind of ads can I make?
TikTok is primarily a video sharing platform, so the vast majority of advertising on TikTok takes place in the form of the same short videos that users post and share. This allows the ad to be placed seamlessly into the UX without being intrusive to the user. There are also other, more innovative advertising mediums available on TikTok, though, such as Hashtag Challenges and Branded Lenses.
TikTok advertising is still in its relative infancy, so it’s worth remembering that there still isn’t a tried and tested recipe for success. With that comes an opportunity to experiment a little bit to find out what’s best for your brand. As with other platforms, we’re sure to see a gradual transition from organic advertising on TikTok to more paid advertising in the near future.
This is why traditional and digital marketing can work hand in hand with one another. It can help a business become much more discoverable if both methods are used. There’s no right or wrong way, but what’s simply best for the client. Experimentation is definitely the name of the game here, try something new and diversify.