Instagram can be a powerful advertising tool, you and your brand need to be using it. To be a success in this style of advertising there are some simple tips that you should take on board.
First, before you begin posting you need a proper account. Your Instagram account should be linked to the Facebook page. This link will allow you to create your ads using Facebook Power Editor.
To use this tool, you will need to go onto your Facebook settings and click the ‘add an account’ button in the ‘Instagram Ads’ section.
If you already have an Instagram account, the social media site will let you select this account by entering your username and password. However, you are also given the option to add a new account.
If you do not already have an account, you can create one from within Facebook. All you will need to do is enter a username and a password and hit confirm, and your account will be up and running.
You now have an Instagram account that is linked to your Facebook page. There are clear advantages of having your accounts linked, such as when you post to one, the same ad will appear on the other, creating brand recognition and continuity.
For Instagram ads, you can choose from three ad objectives: clicks to your website, mobile app installs and video views; up to 30 seconds. Within this objective, you then have three ad units to choose from: image, video and carousel.
Each of the different types of the ad is a success in their way. It is your job as a marketer to decide which is the most appropriate and fitting for your brand and which one is going to get you the results you are after.
With this in mind, you should know what your target audience is. When it comes to Instagram, you should set your audience preferences the same way as your Facebook. While you do not have to fill out all the preferences, you should indicate location, age, and gender.
Much like the rest of your advertising, you should be bold and using memorable, eye-catching images. Instagram users are regularly flooded with ads, having attractive visuals will be more appealing to them.
Currently, there is no word limit on text accompanying each post on Instagram; you should be making the most of this by using hashtags and calls to action by using text in your images. Clear hashtags and calls will be more likely to increase audience interaction than ones that confuse users.