Your Free Audit

[email protected]

15 Witham Park House, Waterside S, Lincoln LN5 7JN

Please enable JavaScript in your browser to complete this form.
Your details won’t be shared to any third parties.
Please read our Terms and Conditions.

Contact Us

[email protected]

15 Witham Park House, Waterside S, Lincoln LN5 7JN

Please enable JavaScript in your browser to complete this form.
Your details won’t be shared to any third parties.
Please read our Terms and Conditions.
Go back
Strategy

Strategy

We work with clients to create tailored, holistic digital marketing strategies encompassing our platform knowledge in a way that generates results.

Continue reading
Resources
4 ways to make PPC work for your ecommerce business Budgeting: be clear on aims Where should you start when it comes to digital marketing? Wearing many hats is a prerequisite in marketing View all resources
Go back
Case Study

Building a consumer brand in a competitive market - Halo Capsule

Halo Capsule is a vacuum technology specialist and produces a range of cordless vacuum cleaners that combine power and technology to be the most easy to use and efficient machines of their kind.
PPC

PPC

Pay Per Click includes any bidding-based advertising. This includes Google, Facebook, Bing, and Instagram Ads, as well as platforms such as Reddit, Quora and TikTok.

Continue reading
Resources
How to measure your return from advertising spend How to monetise audiences built through the Google Grant (RLSA) Using your budget amount to your advantage What is Quality Score & why does it matter? View all resources
Go back
Case Study

Google Grant & Shopping Ads for RNID

The Royal National Institute for Deaf People is the largest charity for people with hearing loss in the UK. As well as funding research to find a cure for hearing loss, the charity encourages the take-up of new technology and medical treatments to help people manage their condition. The organisation is also a champion of equality; campaigning so the people the charity supports can make the same life choices as everyone else without barriers.
Social

Social

Our social offering focuses around advertising tools on established social media platforms, as well as platforms with newer advertising platforms such as TikTok.

Continue reading
Resources
Shifting your message from empathy to empowerment How to measure your return from advertising spend Why you should use Facebook Lookalike Audiences Monitoring key metrics for marketing campaigns View all resources
Go back
Case Study

Changing buyer behaviour using multi-channel ads - Vets Now

Vets Now is the leading out-of-hours veterinary service in the UK. They are on hand to deal with all sorts of pets out-of-hours in locations across the country, aiming to provide a rapid and effective service when animals suffer illness or injury outside regular surgery hours.
PR

PR

PR helps build your brand; both in the eyes of the public, and search engine rankings through clever media placements, targeting and creative writing.

Continue reading
Resources
Are you part of the podcast boom? Quality over quantity in PR Choosing small can return big results! How to get started with PR View all resources
Go back
Case Study

Press, Podcasts and new business pitches for Streets

Streets is a well-established and widely respected mid-tier, top 40 UK firm of Chartered Accountants, tax specialists and business advisors. With its Head Office in the Midlands, the practice has a network of offices across the UK, including a recently created dedicated media group working with media production companies, as well as those engaged with entertainment, influencers and gaming professionals.
Free Audit
Home / Podcasts / Machine Learning 101

Machine Learning 101

This is Ask Distract, The show where we talk to members of the team about their areas of expertise.

Listen on Spotify
Listen on Anchor

In this episode

In this episode, we discuss machine learning; the common misconceptions, and how to better understand utilising machine learning with your Google Ads.

Share This

Listen on Spotify
Listen on Anchor

Date Posted

28 January 2020

Tags

PPC
Ask Distract

Should we be concerned by AI in marketing?

AI: Can you rely on Artificial intelligence to build marketing campaigns? Amazon: Is it best to have a branded website for e-commerce or sell with the retail giants? Website UX: How important is the customer journey on your website? Audience Building: What are the best methods of building your target audience at the moment? PPC: How much do you need to know your audience before implementing PPC?

Ask Distract

The algorithm

This is Ask Distract, The show where we talk to members of the team about their areas of expertise.  In this episode we talk about algorithms. Being such a buzzword in the marketing world, we really need to understand what we are doing to ensure we know exactly what content each platform wants/needs.

Ask Distract

Being risky vs. playing it safe

This week the team talk about whether it's better to play it safe or take risks, and in which situations you should cater for different demographics. Do you create content and ads for the client, audience or creative?

Claim Your Free Audit

Services

Follow Us

Our Office

Distract an image alt tag is rated 5 stars on Google based on 27 reviews

15 Witham Park House,
Waterside S, Lincoln LN5 7JN

|[email protected]

Distract an image alt tag is rated 5 stars on Google based on 27 reviews

© Distract 2024 All Rights Reserved

Privacy Policy

Terms & Conditions

Cookie Policy