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Pay Per Click includes any bidding-based advertising. This includes Google, Facebook, Bing, and Instagram Ads, as well as platforms such as Reddit, Quora and TikTok.

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Google Grant & Shopping Ads for RNID

The Royal National Institute for Deaf People is the largest charity for people with hearing loss in the UK. As well as funding research to find a cure for hearing loss, the charity encourages the take-up of new technology and medical treatments to help people manage their condition. The organisation is also a champion of equality; campaigning so the people the charity supports can make the same life choices as everyone else without barriers.
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Changing buyer behaviour using multi-channel ads - Vets Now

Vets Now is the leading out-of-hours veterinary service in the UK. They are on hand to deal with all sorts of pets out-of-hours in locations across the country, aiming to provide a rapid and effective service when animals suffer illness or injury outside regular surgery hours.
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Press, Podcasts and new business pitches for Streets

Streets is a well-established and widely respected mid-tier, top 40 UK firm of Chartered Accountants, tax specialists and business advisors. With its Head Office in the Midlands, the practice has a network of offices across the UK, including a recently created dedicated media group working with media production companies, as well as those engaged with entertainment, influencers and gaming professionals.
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Home / Podcasts / What challenges does the creative process throw us?

What challenges does the creative process throw us?

This is Ask Distract, The show where we talk to members of the team about their areas of expertise.

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In this episode

Creative Producer Rosie Mawer and Ads Manager Steph Henderson are joined by Head of Ads, Tom Jacobs. The group discusses:

  • The creative process when thinking of and making content.
  • The importance of planning and keeping content consistent.
  • The use of influencers, is it is worth it for your business?
  • Overcoming creative block.
  • Creating saveable and shareable content.

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Date Posted

11 June 2019

Tags

Social Strategy
Ask Distract

How do you make the greatest impact with creative content?

Distract's Social Advertising Manager Steph is joined by Creative Producer Rosie and Search Advertising Executive to discuss the effectiveness of YouTube videos, how to grab people's attention with limited timeframes, making best use of the platform's bumper videos and how to chart your success with analytics.  The group also looks at competition for ad space on social media, advertising expectations of users and the rise of SMEs using personal profiles rather than business pages to reap more engagement.

Ask Distract

Coming up with creative campaigns

In this episode we talk to Kiera Berry about how creative flair can upgrade all of your campaigns. We talk about why brands like Mothercare and other high street brands are struggling, Whether agency work or in-house is more appealing, and much much more.

Ask Distract

Burnout in the tech industry, what can be done about it?

Web Developer, Craig Jones and Digital Designer Robert Hunt are joined by Distract MD, Peter Watson.  The group discusses and debates burnout in the tech industry as well as the benefits of a quick feedback loop with clients. The team also touch upon the benefits of crafting a bespoke website over ready-made platforms like Wix. The various aspects that make successful e-commerce platforms work and how to integrate them are also weighed up. 

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