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Streets Chartered Accountants

Fletcher Longstaff

PAID SEARCH, PAID SOCIAL, DIGITAL PR

“The results speak for themselves when you look at return on investment along with the kudos you get in house and externally for organisations marketing. Even better, is when your work is the envy of your competitors. Certainly, marketing can play a key part in gaining a competitive advantage, something the partnership working
with Distract has been achieved both professionally but also with a sense of fun.”

James Pinchbeck

MARKETING PARTNER AT STREETS

Streets is a well-established and widely respected mid-tier, top 40 UK firm of Chartered Accountants, tax specialists and business advisors. With its Head Office in the Midlands, the practice has a network of offices across the UK, including a recently created dedicated media group working with media production companies, those engaged in entertainment, as well as influencers and gaming professionals.

Brief

Streets wanted an agency to devise and push forward their digital and PR strategy to grow their reputation in their target niches, alongside generating new business leads.

The firm wanted to break the mould of their profession, which is typically a relatively safe and inward-facing market. Their intention was to disrupt the market by engaging with prospects through relating to their specialisms; with a particular focus upon new target markets to the business such as gaming, technology and accelerated startups.

It was important to them that they appointed an agency willing to plan, create and execute an innovative approach that matched their reputation.

Approach

Streets arrived with an already impressive reputation but had largely achieved this through traditional advertising channels. One of their key growth areas was younger entrepreneurs who had recently started businesses, which meant they had a need for a new set of comms channels. We expanded their tech-savvy, forward-thinking brand onto Social Media and to the top of the SERPs.

In terms of PR, Streets’ reputation within its local niches was already impressive. The PR team therefore decided to identify niche publications to which unique and innovative pitches could be made.

This led to the initiation of a podcast to show Streets’ links with the business community in which it operates. The ‘Streets Sessions’ Podcast launched in early 2020, with the content also being utilised in advertising; showcasing the firm’s interest and expertise
in the niche areas they are targeting.

17.9million

ESTIMATED READER REACH

239

NEW CLIENTS (12 MO.)

40

PIECES OF COVERAGE

21x

RETURN ON AD SPEND

Results

We have secured hundreds of thousands of pounds worth of new business for Streets Chartered Accountants through our campaigns. With an ROAS on new business of 21:1, their Marketing Team regularly report to their board detailing our successes and are working with us to push the brand forward.

Transparent-Mike2

“Streets is a great client to work with. The firm’s open-mindedness to trying new strategies and messages is incredibly refreshing in its market and makes the account a lot of fun to work on. What’s better, is the steep spike in leads and new clients Streets has received through digital marketing since the beginning of our partnership. I’m looking forward to where we take the account next!”

Ben Simpson

HEAD OF CREATIVE AT DISTRACT

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01522 716171

hello@distract.co.uk

15, Witham Park House,

Waterside South

Lincoln, LN5 7JN

‌Distract Ltd. Registered in England and Wales #09689796. Registered Office: 4 Henley Way, Doddington Road, Lincoln LN6 3QR. Distract is a registered trademark of Distract Ltd.