To be successful on social media, you need to be strategic. Social platforms operate completely differently to all other forms of online content, with this in mind you should adapt your approach, so you do not come across too intense.
A very common mistake countless companies have made is choosing a platform based wholly on its popularity. When setting up your business accounts, consider what sort of social media driven content is best suited for you and your brand.
For instance, a holiday website may be well suited to Pinterest based on the fact that the platform is photo based. While visuals are great, they are not the best for everyone. If your company sells office supplies, for example, you may want to consider a different site. One size does not fit all for social media branding.
One of the best qualities social media has to offer your brand is audience engagement. You will be able to create one on one relationships, and this will help your customers from a brand loyalty to you. Be and responsive as possible, answer questions and offer help whenever you can.
You are also offered the opportunity to be creative. One of the best ways to stand out from the ever-growing crowd of businesses on social media is a little bit of quirkiness. This said, however, it is important to stay loyal to your brand, being creative and quirky is sometimes not appropriate.
To keep a steady following, you should try to have a balanced amount of content. If all your followers are ever seeing is product promotions, they are going to get bored and switch off. When it comes to content, quality always comes before quantity.