15 Witham Park House, Waterside S, Lincoln LN5 7JN
15 Witham Park House, Waterside S, Lincoln LN5 7JN
We work with clients to create tailored, holistic digital marketing strategies encompassing our platform knowledge in a way that generates results.
Pay Per Click includes any bidding-based advertising. This includes Google, Facebook, Bing, and Instagram Ads, as well as platforms such as Reddit, Quora and TikTok.
Our social offering focuses around advertising tools on established social media platforms, as well as platforms with newer advertising platforms such as TikTok.
PR helps build your brand; both in the eyes of the public, and search engine rankings through clever media placements, targeting and creative writing.
2022 has undoubtedly seen many new digital marketing trends, which the team at Distract have tried and tested and are now common practice for many of our members. Staying on top of digital marketing trends is how we continue to provide our clients with the best results, growth and strategies.
We’ve compiled a list of the top digital marketing trends from 2022, and we’ll also look forwards to the trends we expect to see in 2023.
2022 has undoubtedly seen many new digital marketing trends, which the team at Distract have tried and tested and are now common practice for many of our members. Staying on top of digital marketing trends is how we continue to provide our clients with the best results, growth and strategies.
We’ve compiled a list of the top digital marketing trends from 2022, and we’ll also look forwards to the trends we expect to see in 2023.
With TikTok being the leading social media platform, Instagram Reels on the rise and the more recent introduction of YouTube Shorts, short-form, vertical videos are taking over. A big part of the appeal is that you don’t need a big production team or budget to produce these types of videos. These videos can be produced in the spur of the moment on most mobile cameras.
What to expect in 2023: Short-form videos will continue to thrive. As people’s attention spans shorten, the need to get brand messages across quickly will be more important than ever. These messages may even start to take the form of short sound bites.
2022 has seen an increase in the desire for brand authenticity, especially from Gen Z. Gen Z appreciates transparent brands that show behind-the-scenes content and admit to their mistakes. Hence, the popularity of BeReal. This new social media app encourages users to be completely authentic without filters or edits. Despite the app not having any ads, brands still have a presence to show a more authentic side, showing users the people behind the brand, and making it feel more natural and human.
This can also be applied to TikTok’s latest ‘Now’ feature, which has a very similar concept to BeReal, with either a 10-second video or static photo to show your most authentic self.
What to expect in 2023: Gen Z aren’t going anywhere, and they know exactly how and where they want to be engaged. For brands to succeed in 2023, the trick is not to try and bring Gen Z into your world but to meet them in theirs. Brands will have to continually adapt to meet the ever-changing needs of Gen Z and prioritise relevance and authority over using the same strategies across all platforms.
Earlier this year, Google announced that it would remove all third-party cookies by 2023, though this has now been pushed back by two years. Google’s introduction of GA4 meant that users have more control over their data and how it’s collected and shared. GA4 doesn’t collect IP addresses or store cookies either.
Our Google Team at Distract have taken the time to fully understand the ins and outs of GA4 and now uses it daily when working on client accounts.
What to expect in 2023: With the removal of cookies being delayed, marketers have more time to innovate and find other ways to collect data for audience targeting.
One of the reasons TikTok marketing has become such a huge trend in 2022 is that the ads produced are shown to users in a way that helps them to blend in with native content.
For example, 43% of TikTok users feel that ads blend in with organic content. By using Spark Ads, our social team can run ads on an account’s organic videos, making them blend in with the regular content on the target audiences For You pages.
A study found that 37% of TikTok users instantly seek to buy a product upon discovering it, reinforcing the statistic that 71% of users make unplanned purchases because of videos and ads on TikTok.
2022 also introduced new features such as Collection Ads, Dynamic Showcase, and TikTok Shop Ads. All of which can be used to enhance the buying experience on TikTok.
What to expect in 2023: With billions of monthly active users, TikTok is improving targeting options for advertising so that it has increased usability for brands and businesses. This will undoubtedly make it an even better platform where brands can succeed in 2023.
Digital marketers can use AI content-writing tools to create, optimise and personalise content in minutes. Especially in PR, AI can be used for smaller writing tasks and generating content and campaign ideas. Once AI has generated content ideas, PRs have more time to organise the campaign by collecting the appropriate data, writing the content and planning the pitch.
While we can never underestimate human touch and the ability to evoke emotion through written words, we should still value AI’s ability to produce content in seconds.
What to expect in 2023: The invention of ChatGPT has everyone baffled by just how swift and precise it is. But, the trick to using AI in 2023 is to use it to come up with ideas and learn about topics and the world so that you can write better content.
There’s speculation about how much longer Twitter will last. Since Elon Musk’s takeover, there have been many changes to everyone’s favourite “bird app”. He has rocked the boat multiple times with mass layoffs, the introduction of Twitter Blue and allowing people like Kanye West and Donald Trump to regain access to their accounts.
What to expect in 2023: People will continue to question the longevity of Twitter. Brands and businesses may prefer to move away from vulnerable social media platforms and instead have control over their content and data. 2023 could see businesses making the switch and directing their audiences to Mastodon, for example, or BlueSky, which is being developed by Twitter’s ex-CEO, Jack Dorsey.
The influencer marketing industry has grown massively over 2022 and is predicted to keep growing in 2023. More and more brands now realise the benefits of using influencers to promote and sponsor their products.
Currently, micro and nano influencers are on the rise as they are deemed more relatable. Smaller influencers have less of a following; therefore, they can interact with their followers on a personal level, increasing engagement. Plus, when consumers connect with micro and nano influencers, they will have built up a relationship and connection with them so that they continue to trust and value their opinion even when their following grows.
This isn’t to say macro and medium influencers are out of the picture. Take KSI and Logan Paul, for example. Their sports drink, Prime, is constantly in demand, with fans flocking to buy it anytime it is restocked. Some people are even selling it on eBay for 9x the price.
What to expect in 2023: Following the rise of nano and micro-influencers, relatable influencers will take over in 2023. Those who show real, everyday content on their platforms show that they’re not much different from everyone else. GK Barry is a good example; from sharing funny stories about her daily life on TikTok in 2020, she now has 2.9M followers on TikTok and her trending podcast, Saving Grace.
As we moved into a post-pandemic society and businesses and brands found their feet again, 2022 saw many changes and trends in the marketing industry. We can only expect this to continue into 2023 as technology advances and customers become more aware of ads and the use of their data. In such a fast-paced industry, keeping an open mind, being ready to switch up your marketing strategy, and testing the latest trends to see what works best for your business are key for the coming year.
Accounts Team | Distract
The Accounts team at Distract seeks to manage clients in the most effective way by harnessing every opportunity to pull together the agency’s diverse departments to deliver.
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As with every start to marketing, it is important to define your goal and determine what it is that you want out of your paid advertising.
We get asked about ways to self-promote and spread key messaging all the time. At the moment, audio is truly a category that’s really growing and one of the best ways that people are seeing returns right now in terms of content creation is podcasting.
Never contemplated PR before? Don’t know where to start? Do you even have an inkling what PR is? You wouldn’t be the first.
15 Witham Park House,
Waterside S, Lincoln LN5 7JN
