Crowdcube Partnership
Distract are proud partners with Crowdcube. As an innovative digital PR provider, we know how to ensure you get your story out there, quickly and to the most effective media titles.
Tailored PR for Crowdcube Raisers
Thanks to a well-connected group of PR professionals, we’re able to offer a mix of digital and traditional PR strategies, including:
Our specialist Paid Social department has a wealth of creativity and strategic ideas, coupled with a proven track record of delivering results to clients.
Local PR
Digital PR is great, but creating a loyal and influential local audience through traditional PR methods (print, radio and online) is also key to increasing authority and reputation. Engaging with those around you and being known in the immediate area is something we recommend is associated with an overall PR strategy.
National PR
Aiming high in PR is achievable with the right message and knowing where to pitch. At Distract, we develop relationships with key national journalists and editors to ensure you are able to receive quality, useful coverage.
National PR
Aiming high in PR is achievable with the right message and knowing where to pitch. At Distract, we develop relationships with key national journalists and editors to ensure you are able to receive quality, useful coverage.
Media Outreach
Developing established relationships with key industry journalists, editors, bloggers and influencers is integral to achieving effective PR coverage. We constantly foster effective, working partnerships with your key media outlets to ensure ease of coverage and ensure those most important to your campaign’s successes are receptive to pitches.
Reputation Management
Your reputation can turn incredibly quickly and is often beyond your control to begin with. With Distract at your side, you can rest easy, knowing that your messaging and reputation is being effectively charted, no matter how serious the situation seems to be.
Crisis Communications
Reputation is everything, so we can prepare an effective communications plan to ensure you are prepared for any eventuality. If the worst happens, we can be there to support your staff at any level.
Media Monitoring
Want to know who’s talking about you? We can provide you with an insight into who, where and how the media is covering your business.
Prices start at £1,200+VAT per month for complete traditional & digital PR support.
Our specialist Paid Social department has a wealth of creativity and strategic ideas, coupled with a proven track record of delivering results to clients.
Travamigos
CASE STUDY
Travamigos is a group travel app which connects solo travellers to groups of people heading for the same destination; with the aim of making travel cheaper, safer and more social than ever before. Despite still being a startup, the platform has partnerships with travel heavyweights Skyscanner and Hostelworld.
Brief
We were approached by the app’s co-founder to run a Paid Social and general PR campaign targeting the app’s ideal demographic: young, fun-loving, travel-focused individuals. The aim was to prove the app’s traction and positioning in the crowded travel space to assist with investment pitches and funding rounds later down the line.
Approach
With the initial aim of the campaign being to test the market, the budget provided by the startup was lean, so required a highly-considered approach to spending. Also, due to the app only just entering into the market, the campaign was going to have to first achieve brand awareness before driving users to convert to app installs.
Our team first identified that to make a return on this campaign, we required aspirational and creative content. This was in contrast to the existing corporate ‘how-to’ video, which was reserved for investor meetings.
After video production (which features adventures users of the app could find themselves on), we reworked the content and produced creative content in-house for social, based on our knowledge of successful past campaigns. The content was then targeted to Travamigos' defined target audience.
Results
Since proving the traction of their app, Travamigos has now successfully closed its latest funding round, which is supporting the business through the next stage of growth.
Distract also provided a 74.78% decrease in Travamigos’ Cost Per Acquisition as well as 80% more downloads for their ad spend. We also generated more than 2,000 downloads of the app for the ad spend within two months.
CONTACT US
INNOVATION IS AT THE HEART OF WHAT WE DO
Ready to kickstart your raise, or scale and grow?
Our campaigns produce results, not just impressions.
To talk to Distract about your PR, please get in touch with our Head of PR, Mike Shields on 01522 716171 or email mike.shields@distract.co.uk
Our highly trained team make sure our clients are at the forefront of their industry through our award-winning integrated Search, Social and Digital campaigns.
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