Social Media Advertising is fast becoming one of the best marketing methods from a return on investment standpoint (and one of the most underutilised). The main reason for its success is the huge range of unique targeting options; which, when combined, provide thousands of potential audiences. This allows you to promote carefully constructed messages to niche audiences.
The ability to drill down on targeting adverts based on ever more exact demographics such as age, location and gender, social media is continuing to provide an accurate platform to target people with certain interests, behaviours and characteristics. Demographics can stretch as far as including job titles, parental status, employer type and even the likelihood of an individual being a potential first time home buyer or using a credit card.
Remarketing within social media is a necessity for firms who trade either B2B or B2C, both large and small.
Our extensive remarketing experience at Distract means we ensure you can entice lapsed leads, target users with abandoned carts effectively, and establish relationships with valuable repeat customer leads. By showing relevant adverts to those who show signs of awareness towards your brand, we track and encourage warm leads in order to make that final conversion.
Our specialist Paid Social department has a wealth of creativity and strategic ideas, coupled with a proven track record of delivering results to clients.
Our highly trained team make sure our clients are at the forefront of their industry through our award-winning integrated Search, Social and Digital campaigns.
Never settling on conversions, and the return of a campaign is important. We make sure that the team are constantly looking for ways to improve the return of our campaigns, rather than just setting them up and hoping all goes to plan.
Do you know who your key audiences are? Our bespoke profiling techniques will confirm which demographics engage most and are more interested in your business or products. We can then use this information to form more honed, successful campaigns.
Our holistic approach to all paid social campaigns means we prepare a way of engaging with audiences that match your overall business strategy, not just your marketing plans. By using brand voice and reinforcing your messages, our social campaigns are strategic from the very start.
With our strategic approach, we ensure that customers are engaged with at key touchpoints on multiple levels so they remain aware of your products or services. We believe in a varied, innovative approach, not overwhelming leads with the same content over and over.
Social Media Advertising
Knowing the best platforms and techniques to make your campaigns perform at their best is our business. A constantly shifting operation, we monitor, manage and improve your advertising on social media, giving you the most effective results, no matter what the subject.
Social Media Remarketing
Remarketing when done right can be the moment customers choose to commit to a purchase or enquiry. We use non-invasive, proven techniques to strike the balance of lead encouragement and results.
A successful social campaign needs to be supported with original and creative content. Our team is not only technically proficient, our creative department are always on hand to the mix to make campaigns stand out from the crowd.
Social Media Advertising Audit
Are your social media advertising channels being managed effectively? Our thorough and investigative audits will give you a clear understanding of what is working well and where improvements need to be made.
"Our talented Creative Department are always on hand to assist with the production of inspiring video and image content for our advertising. This, coupled with our award-winning strategies and holistic approach to marketing, drives results for clients."
SOCIAL MEDIA ADVERTISING MANAGER AT DISTRACT
Distract Ltd. Registered in England and Wales #09689796. Registered Office: 4 Henley Way, Doddington Road, Lincoln LN6 3QR. Distract is a registered trademark of Distract Ltd.