AdSmart is the revolutionary approach to TV advertising from Sky which levels the playing field, so businesses of all shapes and sizes can benefit from the unrivalled power of TV.

With AdSmart, different ads can be shown to different households watching the same programme. This means brands and businesses like yours can now advertise on some of the nation’s favourite channels, but only to households and audiences relevant to you.

Before AdSmart, TV advertising was mostly mass market and usually required a big investment. AdSmart’s precision radically reduces the outlay required, making TV advertising possible for almost any business. In fact, more than 75% of advertisers using AdSmart are new to TV or Sky.

AdSmart allows you to pick your ideal audience from hundreds of location and attributes, so you can be sure only the right households are seeing your ad at the right cost for you. There are thousands of ways you can mix the attributes to make sure your ideal customers get to see your TV ad.

The beauty of AdSmart is you don’t have to track your audience by channel, time or programme; it only plays your ad when your selected audience is watching, so you can be sure every penny counts.

How can we help when it comes to Sky AdSmart?

As we’re a Sky AdSmart Partner Agency, we work with you and Sky to plan campaigns, ensuring you’re reaching the right people, in the right areas to ensure your campaigns are a success.

We firmly believe that the opportunity is now for businesses to take advantage of the functionality that SkyAdsmart advertising can offer. It can help tell a story of a business, drive sales, generate donations – whatever your business or organisation’s aims are, we can finely tune how your Sky AdSmart campaign can be tailored to deliver you results.