The Importance of Colour in Your Creative Assets
Colour is instrumental in changing and influencing how consumers perceive and interact with your brand, so choosing a colour palette that aligns with your values is essential.
Bright, pastel colours can evoke happy emotions, whereas darker tones can underline a more serious brand message. Whatever you do, choose carefully. Once people get to know your brand, it's difficult to change. Ask any designer, and they'll tell you the rebranding process can be difficult and expensive.
