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Strategy

Strategy

We work with clients to create tailored, holistic digital marketing strategies encompassing our platform knowledge in a way that generates results.

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Resources
4 ways to make PPC work for your ecommerce business Budgeting: be clear on aims Where should you start when it comes to digital marketing? Wearing many hats is a prerequisite in marketing View all resources
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Case Study

Building a consumer brand in a competitive market - Halo Capsule

Halo Capsule is a vacuum technology specialist and produces a range of cordless vacuum cleaners that combine power and technology to be the most easy to use and efficient machines of their kind.
PPC

PPC

Pay Per Click includes any bidding-based advertising. This includes Google, Facebook, Bing, and Instagram Ads, as well as platforms such as Reddit, Quora and TikTok.

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Resources
How to measure your return from advertising spend How to monetise audiences built through the Google Grant (RLSA) Using your budget amount to your advantage What is Quality Score & why does it matter? View all resources
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Case Study

Google Grant & Shopping Ads for RNID

The Royal National Institute for Deaf People is the largest charity for people with hearing loss in the UK. As well as funding research to find a cure for hearing loss, the charity encourages the take-up of new technology and medical treatments to help people manage their condition. The organisation is also a champion of equality; campaigning so the people the charity supports can make the same life choices as everyone else without barriers.
Social

Social

Our social offering focuses around advertising tools on established social media platforms, as well as platforms with newer advertising platforms such as TikTok.

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Resources
Shifting your message from empathy to empowerment How to measure your return from advertising spend Why you should use Facebook Lookalike Audiences Monitoring key metrics for marketing campaigns View all resources
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Case Study

Changing buyer behaviour using multi-channel ads - Vets Now

Vets Now is the leading out-of-hours veterinary service in the UK. They are on hand to deal with all sorts of pets out-of-hours in locations across the country, aiming to provide a rapid and effective service when animals suffer illness or injury outside regular surgery hours.
PR

PR

PR helps build your brand; both in the eyes of the public, and search engine rankings through clever media placements, targeting and creative writing.

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Resources
Are you part of the podcast boom? Quality over quantity in PR Choosing small can return big results! How to get started with PR View all resources
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Case Study

Press, Podcasts and new business pitches for Streets

Streets is a well-established and widely respected mid-tier, top 40 UK firm of Chartered Accountants, tax specialists and business advisors. With its Head Office in the Midlands, the practice has a network of offices across the UK, including a recently created dedicated media group working with media production companies, as well as those engaged with entertainment, influencers and gaming professionals.
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Home / Social Resources

Do you have questions about Social Media advertising?

From Pixels to placements, Insight Tags to impressions, our Social Media advertising team share their expert thoughts and latest updates.

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Facebook: goodbye Partner Categories

Facebook is making big changes to the way that audiences can be targeted on the platform; announcing that they will be shutting down Partner Categories. This comes as part of the aftermath of the Cambridge Analytica scandal.

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What Facebook’s 2018 algorithm changes will mean for brands

On January 11th 2018, Mark Zuckerberg announced that changes will be made once again to the Newsfeed algorithm; these changes will mean that priority will be given to posts from friends, family and groups, over brands and business pages.

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How to choose the perfect campaign objective

Facebook offers 12 different objectives at Campaign level, choosing the right one is vital to the success of your campaign, as each one has different delivery and bidding options. Once the campaign is built the objective cannot be changed.

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Creative split testing on Facebook just became a whole lot simpler!

Creative split testing of Facebook ads just became a whole lot simpler. Gone are the days of dividing audiences, and waiting for weeks to find out the results with the introduction of Facebooks new automated advert split testing feature.

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Remarketing from video views: Facebook’s best kept secret

A lot of time and effort is put into generating business leads: whether that be through your website or paid marketing.

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How to generate real leads through social media

You wouldn’t be the first to think that your business “isn’t right for social media”, but having this attitude could not only be leaving you behind in terms of brand exposure, but you could also be missing out on real leads.

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Which Facebook ads work best?

So you’re creating your Facebook Ads, but you’re greeted with a number of different advert types, or ‘Objectives’. But which one do you pick: Engagement? Conversions? Traffic? Brand Awareness?

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How to scale your Facebook ads to maximise your return on investment

It is a little known fact that Facebook adverts are not evergreen. They have a lifecycle of assent, saturation and decline. One technique we use to get the most out of Facebook ads for our clients is scaling.

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Is Instagram stories stealing Snapchat’s market share?

After a solid period of quarter-on-quarter growth for Snapchat in 2016, the introduction of Instagram stories has caused the photo-sending app a significant drop in growth, according to the new stats released in its IPO filing. Could this be the end of Snapchat?

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