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Strategy

Strategy

We work with clients to create tailored, holistic digital marketing strategies encompassing our platform knowledge in a way that generates results.

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Resources
4 ways to make PPC work for your ecommerce business Budgeting: be clear on aims Where should you start when it comes to digital marketing? Wearing many hats is a prerequisite in marketing View all resources
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Case Study

Building a consumer brand in a competitive market - Halo Capsule

Halo Capsule is a vacuum technology specialist and produces a range of cordless vacuum cleaners that combine power and technology to be the most easy to use and efficient machines of their kind.
PPC

PPC

Pay Per Click includes any bidding-based advertising. This includes Google, Facebook, Bing, and Instagram Ads, as well as platforms such as Reddit, Quora and TikTok.

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Resources
How to measure your return from advertising spend How to monetise audiences built through the Google Grant (RLSA) Using your budget amount to your advantage What is Quality Score & why does it matter? View all resources
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Case Study

Google Grant & Shopping Ads for RNID

The Royal National Institute for Deaf People is the largest charity for people with hearing loss in the UK. As well as funding research to find a cure for hearing loss, the charity encourages the take-up of new technology and medical treatments to help people manage their condition. The organisation is also a champion of equality; campaigning so the people the charity supports can make the same life choices as everyone else without barriers.
Social

Social

Our social offering focuses around advertising tools on established social media platforms, as well as platforms with newer advertising platforms such as TikTok.

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Shifting your message from empathy to empowerment How to measure your return from advertising spend Why you should use Facebook Lookalike Audiences Monitoring key metrics for marketing campaigns View all resources
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Case Study

Changing buyer behaviour using multi-channel ads - Vets Now

Vets Now is the leading out-of-hours veterinary service in the UK. They are on hand to deal with all sorts of pets out-of-hours in locations across the country, aiming to provide a rapid and effective service when animals suffer illness or injury outside regular surgery hours.
PR

PR

PR helps build your brand; both in the eyes of the public, and search engine rankings through clever media placements, targeting and creative writing.

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Are you part of the podcast boom? Quality over quantity in PR Choosing small can return big results! How to get started with PR View all resources
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Case Study

Press, Podcasts and new business pitches for Streets

Streets is a well-established and widely respected mid-tier, top 40 UK firm of Chartered Accountants, tax specialists and business advisors. With its Head Office in the Midlands, the practice has a network of offices across the UK, including a recently created dedicated media group working with media production companies, as well as those engaged with entertainment, influencers and gaming professionals.
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Home / Strategy Resources

The ABC's of Marketing Strategy

From personal branding to podcasting, reporting to results, our expert digital marketing team share their thoughts on the latest trends, insights and news.

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How to Navigate Reporting With Tighter Tracking Restrictions

Advertising platforms over the past year have been clamping down on user privacy, which has really affected how marketers collect and analyse user data. How can marketers beat the changes? 

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What Are the Benefits of Repurposing Content?

Everyone knows how important good quality content is in digital marketing, so why let an original piece of content be forgotten after it’s served its purpose?

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Can We Fully Rely on Automation?

Machine learning, or “artificial intelligence”, has undoubtedly grown in popularity and prevalence within the past few years, especially in the marketing world. But can we trust it?

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How to Get the Most Out of Your Digital PR

Digital PR is a tactic used to increase a brand’s online presence and reputation. A good digital PR campaign provides measurable results that drive website traffic, increase social media following and boost organic rankings while pushing your brand as a thought leader in your industry.

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Why your ROAS might not be as good as you think

ROAS is essential to determine whether a campaign is producing the revenue you expect it to and whether you should renew the campaign or bring it to a close to avoid wasting more of your ad budget.

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Importance of KPIs – How to achieve your marketing goals

Key performance indicators (KPIs) are required to determine and explain how your company can progress to meet both the business and marketing goals. Without clear goals, your business is essentially directionless.

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How to start marketing with a small budget

As with every start to marketing, it is important to define your goal and determine what it is that you want out of your paid advertising.

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Perception and Branding

Fashion is a funny thing. What might be everyone’s cup of tea one week, might be the target of disdain the next. Fashion dictates not only clothing and style, but also marketing. How can you stay ahead of the most changeable zeitgeist there is? Spoiler, you probably can’t!

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Creating exclusivity: using scarcity as marketing

Exclusivity by its very nature will always be a marketing winner. Everyone wants to feel like they are getting something special or have beaten the crowds to the punch. Actual scarcity breeds value, created scarcity instead creates attention, engagement and memorable campaigns.

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