November 15, 2016Comments are off for this post.

Instagram Adds Vertical Video Ad Formats

We test multiple advertising creatives all the time to see what is providing the best return for our clients. Most recently we have seen a large increase in the use of, and success with portrait video. This is likely due to the reason that 1 billion of the 1.8 billion active monthly users on Facebook only use Facebook on their mobile: portrait video content takes up more of the screen, meaning it is more engaging and immersive.

Facebook have clearly realised this and dragged the format across to their Instagram platform. "Advertisers will now be able to advertise on Instagram using a vertical video and image format up to 4:5 in aspect ratio". This allows advertisers to really make use of the creative aspect that video allows; beneficial for a platform that we predict big things for in 2017. These continued changes will likely ensure the platform's future success; keeping advertisers and users happy.

vertical video ads for instagram

It is clear, that portrait video ads are the way forward with brands like Mulberry, Guaraná Antarctica and LG USA are already using the new format.

December 8, 2015Comments are off for this post.

How to use YouTube effectively for Marketing

YouTube has a lot to offer you as a marketing platform so you should be making the most of it. It is the second largest search engine in the world as well as having over a billion users, just to put that figure in perspective that is a third of all internet users.

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July 14, 2015Comments are off for this post.

How video marketing can change your business

One of the best ways to market and get noticed online is video. Whether you're marketing on Facebook, Snapchat or Twitter, you should be pairing any written content with videos. To market successfully your company should be observing what works and what doesn't and reacting to it, and without a doubt video marketing works.

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