2015 has been the year of Snapchat; exciting updates has had users completely addicted with roughly 4 billion daily views. With the photo-based social media stealing the spotlight it is no wonder that everyone else wants a piece of the action.
The main reason other big name businesses want to be part of the Snapchat experience is the huge success rates that are shown in their stats. Snapchat makes no secrets of their figures and regularly share them.
CEO Evan Spiegel recently shared that sponsor filter selfies on the app are viewed as many as 16 million times per day. With so many views, the advertising is one of the most sought after advertising opportunities, costing a dear $700,000 per day.
Since it launched a Snapchat counterpart, Cosmopolitan magazine averages roughly 3 million in app views per day. These views are the work of Digiday.
According to a recent Piper Jaffray survey, Snapchat has become more popular among American teens than Facebook and other leading social media sites and apps, with 19 percent of 13-19-year-olds saying the mobile app is the most relevant social network.
With 19 percent of teens believing that Snapchat is the most important social media, it comes in third. Miles ahead of the pack with a whopping 33 percent is Instagram, followed by Twitter at 20 percent and Snapchat nipping closely at its heels.
Industry professionals have acknowledged the success of Snapchat when advertising is concerned. Nick Cicero, CEO of Delmondo, a company that helps brands work with social media influencers said: “(our brands) are getting 300,000 to 400,000 views per Snapchat Story.”