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Home / Podcasts / Proactive and reactive PR

Proactive and reactive PR

This is Ask Distract, The show where we talk to members of the team about their areas of expertise.

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In this episode

In this episode, Tom speaks to Andy about two very important aspects of PR; Proactive and reactive PR. Both have their pros and cons, and both can produce fantastic results if done right.

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Date Posted

3 December 2019

Tags

PR
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When PR just works

Peter plays host to Digital PR Exec, Andy Clowes. The pair discuss how the PR team has used influencers recently and the pitfalls that can sometimes come with that and survey the fallout of yet another revered brand collapsing, this time it's Thomas Cook. The talk of politics at the moment is Boris Johnson, which the pair also tackle in terms of PR insight.  Discussion also takes a turn into what can be achieved with timely responses and how a member of the team has become a surprise expert on the Royal Family as well as what can be done with good, hard data. 

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Snowballing PR

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Creating engaging content

In this episode we talk to Sam Spencer about what makes for engaging content online, how seriously you have to take content, and how to help peoples confidence in front of camera.

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