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4 ways to make PPC work for your ecommerce business Budgeting: be clear on aims Where should you start when it comes to digital marketing? Wearing many hats is a prerequisite in marketing View all resources
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Building a consumer brand in a competitive market - Halo Capsule

Halo Capsule is a vacuum technology specialist and produces a range of cordless vacuum cleaners that combine power and technology to be the most easy to use and efficient machines of their kind.
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Pay Per Click includes any bidding-based advertising. This includes Google, Facebook, Bing, and Instagram Ads, as well as platforms such as Reddit, Quora and TikTok.

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How to measure your return from advertising spend How to monetise audiences built through the Google Grant (RLSA) Using your budget amount to your advantage What is Quality Score & why does it matter? View all resources
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Google Grant & Shopping Ads for RNID

The Royal National Institute for Deaf People is the largest charity for people with hearing loss in the UK. As well as funding research to find a cure for hearing loss, the charity encourages the take-up of new technology and medical treatments to help people manage their condition. The organisation is also a champion of equality; campaigning so the people the charity supports can make the same life choices as everyone else without barriers.
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Changing buyer behaviour using multi-channel ads - Vets Now

Vets Now is the leading out-of-hours veterinary service in the UK. They are on hand to deal with all sorts of pets out-of-hours in locations across the country, aiming to provide a rapid and effective service when animals suffer illness or injury outside regular surgery hours.
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Press, Podcasts and new business pitches for Streets

Streets is a well-established and widely respected mid-tier, top 40 UK firm of Chartered Accountants, tax specialists and business advisors. With its Head Office in the Midlands, the practice has a network of offices across the UK, including a recently created dedicated media group working with media production companies, as well as those engaged with entertainment, influencers and gaming professionals.
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Home / Podcasts / Snowballing PR

Snowballing PR

This is Ask Distract, The show where we talk to members of the team about their areas of expertise.

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In this episode

In this episode we discuss how you can utilise a piece of PR in more ways than one. You can take one piece of content so much further than the basic level, and the team is here to talk about it.

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Date Posted

10 February 2020

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PR
Ask Distract

When PR just works

Peter plays host to Digital PR Exec, Andy Clowes. The pair discuss how the PR team has used influencers recently and the pitfalls that can sometimes come with that and survey the fallout of yet another revered brand collapsing, this time it's Thomas Cook. The talk of politics at the moment is Boris Johnson, which the pair also tackle in terms of PR insight.  Discussion also takes a turn into what can be achieved with timely responses and how a member of the team has become a surprise expert on the Royal Family as well as what can be done with good, hard data. 

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What are the key challenges within PR?

Peter is joined by Digital PR Executive Andy Clowes to talk through using data as a PR tool, getting journalists' attention and what's new within public relations.

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Machine Learning 101

In this episode, we discuss machine learning; the common misconceptions, and how to better understand utilising machine learning with your google ads.

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