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Strategy

Strategy

We work with clients to create tailored, holistic digital marketing strategies encompassing our platform knowledge in a way that generates results.

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4 ways to make PPC work for your ecommerce business Budgeting: be clear on aims Where should you start when it comes to digital marketing? Wearing many hats is a prerequisite in marketing View all resources
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Case Study

Building a consumer brand in a competitive market - Halo Capsule

Halo Capsule is a vacuum technology specialist and produces a range of cordless vacuum cleaners that combine power and technology to be the most easy to use and efficient machines of their kind.
PPC

PPC

Pay Per Click includes any bidding-based advertising. This includes Google, Facebook, Bing, and Instagram Ads, as well as platforms such as Reddit, Quora and TikTok.

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How to measure your return from advertising spend How to monetise audiences built through the Google Grant (RLSA) Using your budget amount to your advantage What is Quality Score & why does it matter? View all resources
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Case Study

Google Grant & Shopping Ads for RNID

The Royal National Institute for Deaf People is the largest charity for people with hearing loss in the UK. As well as funding research to find a cure for hearing loss, the charity encourages the take-up of new technology and medical treatments to help people manage their condition. The organisation is also a champion of equality; campaigning so the people the charity supports can make the same life choices as everyone else without barriers.
Social

Social

Our social offering focuses around advertising tools on established social media platforms, as well as platforms with newer advertising platforms such as TikTok.

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Shifting your message from empathy to empowerment How to measure your return from advertising spend Why you should use Facebook Lookalike Audiences Monitoring key metrics for marketing campaigns View all resources
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Changing buyer behaviour using multi-channel ads - Vets Now

Vets Now is the leading out-of-hours veterinary service in the UK. They are on hand to deal with all sorts of pets out-of-hours in locations across the country, aiming to provide a rapid and effective service when animals suffer illness or injury outside regular surgery hours.
PR

PR

PR helps build your brand; both in the eyes of the public, and search engine rankings through clever media placements, targeting and creative writing.

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Are you part of the podcast boom? Quality over quantity in PR Choosing small can return big results! How to get started with PR View all resources
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Case Study

Press, Podcasts and new business pitches for Streets

Streets is a well-established and widely respected mid-tier, top 40 UK firm of Chartered Accountants, tax specialists and business advisors. With its Head Office in the Midlands, the practice has a network of offices across the UK, including a recently created dedicated media group working with media production companies, as well as those engaged with entertainment, influencers and gaming professionals.
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Home / Podcasts / What digital marketing elements need to be grouped together to create a brand?

What digital marketing elements need to be grouped together to create a brand?

This is Ask Distract, The show where we talk to members of the team about their areas of expertise.

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In this episode

The pair discuss: How do you follow the customer journey to make an impact? Is voice going to have an impact soon? What lessons can you learn from huge successes like Amazon and Shopify?

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Date Posted

6 August 2019

Tags

Strategy
Ask Distract

Campaigns, the reality of agency life and the longevity of branding

Peter decided to take on the podcast himself to talk about the reality of agency life and new campaigns being run by Google and McCain. Peter also looks at the challenges and ultimate aims of using data within campaigns and the power of stats. 

Ask Distract

How can we devise a digital marketing strategy?

With so many platforms, digital marketing options and varying specialisms within your marketing team, how can you even begin to devise a digital marketing strategy? We asked our team for some insight!

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What does the future hold for Social Media Advertising?

Peter is joined by Social Advertising Manager, Steph Henderson, who talks through the challenges those involved in social media advertising are experiencing at the moment and what the best tactics are for the future.  The pair discuss: Where should you be directing your spend? Should you be testing brand campaigns or ROAS strategies? How important is researching and utilising data for campaigns? 

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