Is your content creating a high level of engagement from your social media fans and followers? If you would like to see a higher level, new research has found that photos are the way to reach your engagement goals.
A study by eMarkerter in 2014 found that photos are by far the most posted and shared form of content on social media. Worldwide photos account for 75% of all posts on the social media platform.
Not only are the most posts in photo form, but they also receive by far the most audience engagement. While the most user interaction another form of content gets on Facebook is roughly 4%, photos reach up to approximately 87%.
Not only are photos successful on Facebook, but they also increase engagement on Twitter too. Statistically, you are 35% more likely to have a photo retweeted than the average tweet. To make the most of sharing photos on Twitter, you should share multiple photos per tweet. This gives more information while remaining simple for audiences to consume.
Simply put, your audience are more likely to react to things that are quick and effortless to consume. Even phrases as photos do better than statuses do to the ease of consumption. To make the most of this engagement tool, you should be sharing high-quality photos that interest your audience.
You should also consider the quantity of photos you are posting. The more regularly you are posting images, the more successful you are likely to be. However, all photos that are posted must always be up to standard.
Once you’ve mastered what sort of photos, you should start to look at all of the things that go with it. Include relevant links with your images, to ensure that you are sending all that traffic back to your website.
There are also some straightforward rules that go with posting photos. One of the most important: doesn't post photos you do not own. If you do not have the right to post a picture, it can land you in with some problems.
For the first, comments and shares are starting to overtake likes on Facebook. This is a result of brand to fan interaction. Comments take more time and thought, and shares will have them question their character, so fans are more reluctant. Users must be finding content posted by pages interesting enough to invest time and thought into their interactions.