While it will never be possible to be in two or more places at once, social media does justice to creating the appearance of it. This quality makes you more accessible to your audience that will, in turn, form closer and more meaningful relationships.
This is undeniably a valuable asset, so it is no wonder that digital service advisors have been cashing in this idea for a considerable amount of time. The time has now come, however, for you to stop paying and taking the leap yourself.
While you may think of your physical and online presences are two completely separate matter, you couldn’t be further from the truth.
It is important for you to know what each of your actions online is doing. Posting content is marketing and creates awareness while conversation and replies will give you relationships with your customers.
If you are active on multiple platforms you will be creating the illusion of being in several places at once, the higher your clients think your activity is, the more successful you are more likely to be.
Not only that, but people will be likely to develop a strong sense of loyalty to your brand, but you have to remember that it is more important that they have a relationship with the people who serve that brand as well. If you are the brand, then their relationship has to be with you.
Your posts have to be something that will resonate with your target audience, really consider how your content will affect them. Finally, though the goal is to create the illusion of being in multiple places at once, the reality is you can’t be.