Are press releases relevant any more?

This is Ask Distract, The show where we talk to members of the team about their areas of expertise.

In this episode

Head of PR, Mike Shields and Digital PR Executive Andy Clowes are joined by Distract MD, Peter Watson to discuss and debate whether the press release is still relevant as a tool in every PR situation, questionable campaigns, thinking ahead creatively and the changing nature of PR as a service to clients.

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