How to use data within PR and examining protest PR

This is Ask Distract, The show where we talk to members of the team about their areas of expertise.

In this episode

Peter is joined by Head of PR, Mike Shields, who discusses the PR effectiveness of groups like Extinction Rebellion, the use of data within PR and how best to use information already at your fingertips.

The pair also discuss having confidence in your own knowledge and sharing it as well as elements of PR that are available to you when you have little to no budget to work with.

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