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4 ways to make PPC work for your ecommerce business Budgeting: be clear on aims Where should you start when it comes to digital marketing? Wearing many hats is a prerequisite in marketing View all resources
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Building a consumer brand in a competitive market - Halo Capsule

Halo Capsule is a vacuum technology specialist and produces a range of cordless vacuum cleaners that combine power and technology to be the most easy to use and efficient machines of their kind.
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Pay Per Click includes any bidding-based advertising. This includes Google, Facebook, Bing, and Instagram Ads, as well as platforms such as Reddit, Quora and TikTok.

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How to measure your return from advertising spend How to monetise audiences built through the Google Grant (RLSA) Using your budget amount to your advantage What is Quality Score & why does it matter? View all resources
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Google Grant & Shopping Ads for RNID

The Royal National Institute for Deaf People is the largest charity for people with hearing loss in the UK. As well as funding research to find a cure for hearing loss, the charity encourages the take-up of new technology and medical treatments to help people manage their condition. The organisation is also a champion of equality; campaigning so the people the charity supports can make the same life choices as everyone else without barriers.
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Changing buyer behaviour using multi-channel ads - Vets Now

Vets Now is the leading out-of-hours veterinary service in the UK. They are on hand to deal with all sorts of pets out-of-hours in locations across the country, aiming to provide a rapid and effective service when animals suffer illness or injury outside regular surgery hours.
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Press, Podcasts and new business pitches for Streets

Streets is a well-established and widely respected mid-tier, top 40 UK firm of Chartered Accountants, tax specialists and business advisors. With its Head Office in the Midlands, the practice has a network of offices across the UK, including a recently created dedicated media group working with media production companies, as well as those engaged with entertainment, influencers and gaming professionals.
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Home / Podcasts / Omni-marketing, how do you structure for success?

Omni-marketing, how do you structure for success?

This is Ask Distract, The show where we talk to members of the team about their areas of expertise.

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In this episode

The group discusses:

  • Misconceptions the general public has with regards to Google Adwords
  • The time commitment that campaigns require day to day
  • Complexities of getting conversions in a tough marketplace by using multiple skills (SEO, website optimisation)
  • They also touch upon single keyword ad groups, which way to scale a campaign and the user journey.

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Date Posted

25 June 2019

Tags

PPC
Ask Distract

The algorithm

This is Ask Distract, The show where we talk to members of the team about their areas of expertise.  In this episode we talk about algorithms. Being such a buzzword in the marketing world, we really need to understand what we are doing to ensure we know exactly what content each platform wants/needs.

Ask Distract

How can we stay ahead in marketing?

How do you stay ahead in a race that never stops? Marketing Managers ask us how to stay on top of their competitors. We asked the team and this is what they said!

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What should you have in mind when it comes to awards for your business?

Head of PR Mike Shields is joined by Digital Account Executive Andy Clowes and Video Producer, Sam Spencer.  The group discusses: Whether awards are worth entering and which levels of competition there are out there to consider, the advantages of running a podcast unique to your business goals and the recently reported continuing decline in print circulation of national and local newspapers.

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