What does the future hold for Social Media Advertising?

This is Ask Distract, The show where we talk to members of the team about their areas of expertise.

In this episode

Peter is joined by Social Advertising Manager, Steph Henderson, who talks through the challenges those involved in social media advertising are experiencing at the moment and what the best tactics are for the future.

The pair discuss: Where should you be directing your spend? Should you be testing brand campaigns or ROAS strategies? How important is researching and utilising data for campaigns?

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