Educating your audience about your brand, and sometimes even your product, can often be key to unlocking a higher conversion rate. We asked the team how funnels can help with this, and how they can be used to deliver more conversions!
In this episode we talk to Sam Spencer about what makes for engaging content online, how seriously you have to take content, and how to help peoples confidence in front of camera.
Distract's Social Advertising Manager Steph is joined by Creative Producer Rosie and Search Advertising Executive to discuss the effectiveness of YouTube videos, how to grab people's attention with limited timeframes, making best use of the platform's bumper videos and how to chart your success with analytics. The group also looks at competition for ad space on social media, advertising expectations of users and the rise of SMEs using personal profiles rather than business pages to reap more engagement.
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