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Action On Hearing Loss

Action On Hearing Loss

PAID SEARCH

“We have been working with Distract for over a year, in which time they've not only delivered new ideas and great results to our paid search efforts, but have also become a vital extension of our marketing team through their understanding of our goals and of our mission, allowing us to exceed expectations and targets.”

David Lyall

HEAD OF ENTERPRISE MARKETING AT ACTION ON HEARING LOSS

Action on Hearing Loss (formerly the Royal National Institute for Deaf People) is the largest charity for people with hearing loss in the UK. As well as funding research to find a cure for hearing loss, the charity encourages the take-up of new technology and medical treatments to help people manage the condition. The organisation is also a champion of equality; campaigning so the people the charity supports can make the same life choices as everyone else without barriers.

Brief

Action on Hearing Loss approached us wanting to make the most of its then-under-utilised search advertising channel.

The charity has two key offerings; the support services associated with charities, and also a commercial arm in which it sells hearing assistance products, which in turn funds its charity work.

Approach

We run two Google Ads account for AOHL - the commercial account which is focused on driving traffic to and generating revenue from the shop, and the grant account (where Google provide up to $10,000/month ‘free’ ad spend as AOHL is a charity).

We took over the grant account as there are certain requirements that you need to meet in order to keep the free ad spend from Google, and AOHL was not meeting these requirements. Our brief first and foremost, was to fix these issues to ensure compliance with Google’s regulations to keep the grant funding.

Following on from this, our task was to boost the performance of both accounts, delivering more exposure of the charity and its support services, as well as growing the revenue coming through its commercial arm.

2,371%

INCREASE IN REVENUE Y-O-Y

30%

AOV INCREASE

1,790%

INCREASE IN TRANSACTIONS

118%

INCREASE IN CLICKS

Results

Within one month, we had all of the issues fixed and now are sending over 5,000 people to the website each month at no cost to AOHL. We work with several internal departments within the charity, working on a number of varied briefs and initiatives.

In the commercial account, our focus is to increase revenue through the shop, whilst keeping below a 15% COS (this is through both Google Ads and Bing Ads).

In November via Google Ads, we saw a 2,371% increase in revenue year-on-year, as well as a 1,790% increase in transactions, and also a 30% increase in average order value. This was at a 12.76% COS.

Transparent Sian 1 - Action On Hearing Loss

“Action on Hearing Loss are a great charity work with. They came to us with a clear image of what they wanted to achieve, and we have a great working relationship with them day-to-day. One thing that people don’t realise is how many people hearing loss impacts. It certainly isn’t limited to one demographic, which makes for a tricky but exciting advertising challenge.”

Sian Marron

SEARCH ADVERTISING EXECUTIVE AT DISTRACT

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Think Tank, Ruston Way Lincoln, Lincolnshire,LN6 7FL

Distract has also been rated 5.00 stars by 20 client reviewers.

PPC agency Lincoln Google - Action On Hearing Loss

01522 716171

hello@distract.co.uk

Think Tank, Ruston Way,

Lincoln, LN6 7FL

‌Distract Ltd. Registered in England and Wales #09689796. Registered Office: 4 Henley Way, Doddington Road, Lincoln LN6 3QR. Distract is a registered trademark of Distract Ltd.

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