Nothing signals the start of the festive season like the mad rush to get all of your shopping done early this year. But let’s be realistic. We all leave it to the last minute, don’t we?
Regardless of how busy you’ll be keeping delivery drivers this quarter, we’re here to talk about your advertising and whether or not you should even be considering a Christmas ad at all.
Often, the answer to that question is what your business does. If you’re selling a product, you should absolutely take advantage of the festive rush. If you’re selling a service, well, it depends…
The key to advertising in the holidays is relevance. You’ll see the likes of Coca-Cola, Waitrose and Aldi pumping millions into their Christmas advertising, and that’s for a reason. These brands want to associate with Christmas. They want you to buy their product or shop in their supermarket over the Christmas period. They want to be relevant to your holiday celebrations.
However, for those selling a B2B service, you’ll often want your marketing to be more subdued, especially if you’re selling a service to people. For example, if you’re a software provider for the financial services sector, you’ll need to bear in mind that the business managers you’ll be selling to likely won’t be at their desks. Here, you might want to consider setting aside some budget for a quick bit of physical marketing for your clients and prospects. A Christmas hamper sent to a prospective client’s office keeps you in the forefront of their mind come the new year, and you can always send a quick reminder.
Moving back to advertising, there are a whole host of pros and cons of marketing over the Christmas season. Here are a few: