15 Witham Park House, Waterside S, Lincoln LN5 7JN
15 Witham Park House, Waterside S, Lincoln LN5 7JN
In the crowded marketplace that is social media it is getting ever more difficult to be heard, which is why Facebook lookalikes are a prime resource your company should be making the most of.
Today I was interviewed by the Lincolnshire Echo, and the overarching question was, how can small retail shops use Social Media to promote their business. It is an issue that we get asked about all the time and one that I thought was worthy of an article.
This is a question that is asked a lot by clients: “Why are you talking about the new film that is coming out and not about the product that we are selling?” It’s simple; some call it ‘news-jacking’ we simply describe it as a way of making a brand relevant to their target market.
While it will never be possible to be in two or more places at once, social media does justice to creating the appearance of it. This quality makes you more accessible to your audience that will, in turn, form closer and more meaningful relationships.
2015 has been the year of Snapchat; exciting updates has had users completely addicted with roughly 4 billion daily views. With the photo-based social media stealing the spotlight it is no wonder that everyone else wants a piece of the action.
When you have a clear strategy and use social media correctly, you can create a long, meaningful relationship with your consumers and reach out to find potential future employees. Social media offers you the opportunity to connect with a wide host of people, and this will boost your business.
Twitter is an undeniably important part of your social media presence so you should be setting up your account correctly to make the most of it. In short, Twitter is a micro-blogging tool that encourages you to share regularly your thoughts.
YouTube has a lot to offer you as a marketing platform so you should be making the most of it. It is the second largest search engine in the world as well as having over a billion users, just to put that figure in perspective that is a third of all internet users.
The term ‘social signals’ has almost been talked about to death, it has been used and abused by social marketers. As a result there are now massive misconceptions about the true meaning of the term. Social signals are able to have massive positive impacts on your site’s organic search rankings so it is important for you to stick with it.